Crimson Marketing
FEBRUARY 4, 2014
An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. Jon Miller is the VP Marketing and Co-Founder of Marketo. Share your thoughts below! Corporate Marketing Podcasts'
Crimson Marketing
APRIL 23, 2015
” – Heidi Bullock, VP of Demand Generation Marketing at Marketo. Source: Demand Gen Report. B2B companies need a clear vision for how they plan to use their buyer personas: “Unless both the information needed and the use of personas is understood, they become a useless checklist item filed away in the archives.”
Crimson Marketing
AUGUST 12, 2015
Read the full article on Marketo’s blog to dive in deeper. Velocity : What’s the rate of movement from stage to stage? By tracking these metrics, and mapping them to your programs, you gain the quantitative data that shows marketing ROI.
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