Webbiquity
JUNE 20, 2023
Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.
KoMarketing Associates
FEBRUARY 17, 2022
Although email has helped many marketers drive leads in recent years, new research indicates that marketing automation may become a more important tool for building a robust pipeline. Though marketing automation isn’t new, it’s clear that marketers are still viewing it as something to test out,” wrote the authors of the report.
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KoMarketing Associates
FEBRUARY 8, 2022
Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. However, 72% of respondents claim that their existing data-driven marketing strategy is only “somewhat successful” at helping them meet demand generation goals.
Webbiquity
FEBRUARY 15, 2022
In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” ” Insufficient go-to-market (GTM) expertise has a crippling effect on growth. Next comes demand gen.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. May 2 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT.
Marketing Insider Group
NOVEMBER 15, 2021
Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. Image Source.
Oktopost
APRIL 9, 2024
B2B Demand generation is changing. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.
Speaker: Paul Slack, Vende Digital CEO
Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Register now to secure your spot and receive playbooks, benchmarks, and checklists to help improve B2B marketing results. Are you struggling with a stagnant pipeline?
Speaker: Paul Slack, Vende Digital CEO
What's more, there’s a huge demand for modern marketers. Learn How to Master the Most Important Channel for B2B Marketers in 2022. This webinar will cover: Why social media is a critical go-to-market channel in 2022. This webinar will cover: Why social media is a critical go-to-market channel in 2022.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. How a few small marketing and sales changes can make a big revenue difference. What to do to get alignment, and better performance, out of your sales and marketing organizations.
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). All eyes are on you to make an impact — fast.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation. This is not accomplished by creating more content or sending more communication.
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