Book Review: Adam Needles' Balancing the Demand Equation
Customer Experience Matrix
SEPTEMBER 18, 2011
Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap. Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA. His book starts with a review of changes in the B2B buying process and the new demands these place on B2B marketers.
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