The Point
JULY 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps.
ANNUITAS
MARCH 1, 2016
Demand generation leaders know it’s not true, though. So what is the key to better demand generation analytics? How can we better tie buying and content/channel interactions to opportunities and closed revenue in a closed-loop fashion — to fuel our demand process optimization ? Garbage in; garbage out. closed revenue).
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LeadSloth
MARCH 16, 2009
From Web Analytics to Demand Generation. Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement. Typically, new leads are assigned to sales person before they are copied to Salesforce.com: the assignment rules are flexible.
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? Registration is no longer required.) The nurturing campaigns themselves are also quite simple.
Customer Experience Matrix
MARCH 25, 2009
The immediate implication of this is that marketing and sales must work together to ensure that every lead is treated appropriately in both marketing and sales systems. Today, this is accomplished by synchronizing data between demand generation and sales automation systems. But that is inherently complex.
Smashmouth Marketing
NOVEMBER 2, 2010
The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote.
Customer Experience Matrix
JANUARY 8, 2009
I had an interesting email conversation last month with a Raab Guide buyer about the nuances of company-level data management in demand generation systems. He started from the perfectly reasonable premise that the demand generation system should give an overview of activity for all leads associated with a given company.
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