sales 
ANNUITAS
JUNE 10, 2020
This is particularly true for Demand Marketing, which today finds itself at a crossroads. Answering the question, “What is Demand Marketing,” requires some context – particularly given a substantial shift in its core mission over the past twenty years. What does Demand Marketing mean today?
ANNUITAS
AUGUST 12, 2020
Over the past two weeks, we have covered the definition of strategic demand marketing and introduced you to the first phase in our process, the insights phase. It is at this stage that we define the critical customer journey and begin to build the Strategic Demand Marketing Plan. . The Core Elements of the Demand Marketing Plan.
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ANNUITAS
DECEMBER 4, 2020
It does double duty, educating prospects while accelerating sales, and so the tool has grown in popularity over recent years. By that I mean, how does chat work with both your engagement channel strategy and Demand Process to strategically meet a prospect where he or she is in the funnel? We’ve seen it many times before.
ANNUITAS
AUGUST 21, 2023
Are you optimizing CX when your real focus should be on Demand Experience (DX)? All too often, this leads to organizations engaging in random acts of sales and marketing — in an attempt to shore up tactical gaps and with an insufficient perspective on customer critical path — instead of building sustainable go-to-market programs.
ANNUITAS
DECEMBER 12, 2013
Press Releases Carlos Hidalgo demand process James Obermayer sales lead management association top 50' “I am honored to be named to the SLMA 50 again this year and appreciate the recognition from my peers and colleagues,” stated Hidalgo.
ANNUITAS
JULY 20, 2021
For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. Shifting to a strategic demand marketing state allows you to perpetually drive scalable, sustainable growth.
ANNUITAS
JANUARY 19, 2022
As early as 2017 two-thirds of buyers preferred finding information on their own instead of getting help from sales reps. It means that relying on a salesperson to guide a lead through all stages of the lifecycle is no longer effective. Your sales team has a limited window for meaningful conversations with your prospects.
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