Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Although, see Jigsaw, below. Jigsaw gives individuals and companies access to contact information for 15 million business people and profiles of 2.6 million companies.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

JANUARY 28, 2010

Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. So here are a few interpretations had the president been talking about Demand Gen. "We This is about Sales and Marketing Alignment. As demand gen experts, we have to change.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Although, see Jigsaw, below. Jigsaw gives individuals and companies access to contact information for 15 million business people and profiles of 2.6 million companies.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Engagio

JANUARY 27, 2021

Jon shares things like his hearing loss journey, his distaste for super-sucker DSPs, and (of course) his vision for the future of B2B sales and marketing and how Demandbase One is driving the train. How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” The Engagio and Demandbase merger.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

LeadSloth

MARCH 16, 2009

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Typically, new leads are assigned to sales person before they are copied to Salesforce.com: the assignment rules are flexible.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

AUGUST 13, 2013

The system also provides sales reps and sales managers with basic sales automation, including abilities to enter and rate new leads, review and prioritize existing leads, track call results, send materials from a central library, and schedule future calls.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Smashmouth Marketing

JUNE 3, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? I’ve already mentioned IP-based visitor identification and JigSaw integration.

Active Conversion 120

Active Conversion Lead Ranking Lead Scoring Lead Management 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Sales access. But in contrast to social media applications, the sales access modules were remarkably similar. These features also tie into both social media and sales access modules.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Smashmouth Marketing

JUNE 5, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Replacing the relationship-building is more difficult, but demand generation systems can help somewhat by responding appropriately to prospect behaviors.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Smashmouth Marketing

AUGUST 19, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. inside sales sales demand gen.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Ranking Lead Scoring 100

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. Here’s the press release.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MAY 19, 2010

DemandBase built its database by monitoring which IP addresses most often visit its 2,000-plus clients, parsing multiple external IP directories for the owners and geo-locations of the servers at those addresses, and adding attributes from business directories including D&B, Hoovers and JigSaw. The first connectors are due shortly.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Smashmouth Marketing

DECEMBER 30, 2008

but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. What would be some priorities for the end result of putting your sales rep in front of a C/VP level target? The best lists we've seen for the money are from Jigsaw hands down. Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. Ok, some of the underlying database preparation and matching is actually pretty demanding.

DemandBase 120

DemandBase Lead Ranking Lead Scoring Jigsaw 120

Smashmouth Marketing

AUGUST 18, 2010

Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. Provide Them With Sales 2.0 Tools - Don't just help your team, implement Sales 2.0 Old school call center tactics work, but need adjustments.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Hubspot

AUGUST 24, 2020

Large-scale unemployment means many people are cutting back on their spending and as such, some industries have seen a sharp downturn in sales. From there, consider market demand, potential profitability, availability of products, and your competition. Few industries have been entirely spared from the impact of the pandemic.

eCommerce 86

eCommerce Jigsaw Marketing Report Gartner 86

Smashmouth Marketing

AUGUST 18, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Then there was the Google.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Ranking Lead Scoring 100

Kapost

SEPTEMBER 16, 2016

For the modern marketer, building a marketing stack often feels like a jigsaw puzzle. Whether you’re dealing with a surge (or decline) in customer demand or looking to track audiences across a new type of device, you need a system that can adapt to your needs quickly. Your marketing tech stack needs to be prepared for any change.

Optimization 48

Optimization Jigsaw Work Management Tips 48

Smashmouth Marketing

DECEMBER 30, 2008

but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. What would be some priorities for the end result of putting your sales rep in front of a C/VP level target? The best lists we've seen for the money are from Jigsaw hands down. Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Digital B2B Marketing

JANUARY 10, 2012

There are many reputable email data providers, however telling the difference can sometimes be difficult, as Welcome to the Murky World of Email List Sales outlined now more than three years ago. However, list purchases are a reality in B2B sales and marketing and an area marketers need to understand before wading in.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Adobe Experience Cloud Blog

JUNE 27, 2010

The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. Activate the intersection of marketing, customer services and sales to attract hotter sales leads. technologies to provide sophisticated sales insight.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

It was easy for the VP of Sales to see my results via a dashboard in the CRM system. Well, that is unless you were a sales rep. I learned the right way fast, becoming a demand generation machine!). Your sales reps know this. More leads equals more won deals. Management could understand these metrics. Life was good.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Customer Experience Matrix

DECEMBER 29, 2009

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. Unlike most demand generation vendors, LoopFuse does not host landing pages or Web forms for its clients.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Heinz Marketing

FEBRUARY 8, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The account-based revolution isn’t over. This and A LOT MORE!

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

WebMarketCentral

DECEMBER 8, 2008

But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. it) integrates Website Tracking, Business Intelligence and Sales CRM into a powerful on-demand application for capturing detailed information on your website's Business Visitors." Was that you?

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Customer Experience Matrix

AUGUST 18, 2010

Summary: LeadForce1 infers Web visitors' intent and sales stage from the contents they read. It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. Sales stage” uses a standard progression of research, consideration, trial and purchase, which clients can change if they wish.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

PureB2B

AUGUST 19, 2021

These are key elements of the entire marketing jigsaw. In essence, PR, marketing, and advertising all work toward the same end goal: boosting a specific product or service sales. However, you need to understand that building trust requires more than advertising and owned content. In Summary.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

These are key elements of the entire marketing jigsaw. In essence, PR, marketing, and advertising all work toward the same end goal: boosting a specific product or service sales. However, you need to understand that building trust requires more than advertising and owned content. In Summary.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40