Smashmouth Marketing

JUNE 5, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. Promoted it on Twitter , on LinkedIn , and through other channels. Nice to know someone there is sharing our information. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

DECEMBER 26, 2008

I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? LinkedIn LION Linkers: This is different (Linked In Open Networkers). Whats the value on LinkedIn?

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 20, 2008

I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? LinkedIn LION Linkers: This is different (Linked In Open Networkers). Whats the value on LinkedIn?

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

DECEMBER 30, 2008

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Great place to use twitter to share valuable information or LinkedIn Answers. Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

AUGUST 30, 2009

There are 275 million blogs and 43 million LinkedIn users. The panel on “Customer Engagement Strategies” will highlight how Information Builders and others are aligning their sales and marketing departments for greater revenue success. Mike: Demand gen marketers work hard to generate sales leads, how is Sales 2.0

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

There are 275 million blogs and 43 million LinkedIn users. The panel on “Customer Engagement Strategies” will highlight how Information Builders and others are aligning their sales and marketing departments for greater revenue success. Mike: Demand gen marketers work hard to generate sales leads, how is Sales 2.0

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

OCTOBER 8, 2009

an information technology research and advisory company. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. You're able to make more informed decisions. Are there other benefits?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

an information technology research and advisory company. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. You’re able to make more informed decisions. Are there other benefits?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

MAY 1, 2009

advocates keeps focusing on the merging of sales and marketing, demand gen, etc. I know a salesperson who exclusively relies on Linkedin for finding prospects. Wikipedia is the poster-child of a new movement where we all want to contribute to a world where all information is available to all people. Sort of an informal survey.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

advocates keeps focusing on the merging of sales and marketing, demand gen, etc. I know a salesperson who exclusively relies on Linkedin for finding prospects. Wikipedia is the poster-child of a new movement where we all want to contribute to a world where all information is available to all people. Sort of an informal survey.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

JANUARY 19, 2023

You can post a wealth of great information on your website through blogs, white papers, articles, and more. Some easy options include sites like Medium, LinkedIn, or Twitter. This is the essence of B2B Demand Generation in the digital age where the buyers are in control of their own decision-making journey.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

MAY 19, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Tags: interviews demand socialmedia marketing sales2.0 Anneke: You ARE stealing my thunder, Mike!

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Anneke : You ARE stealing my thunder, Mike! Mike : I can relate to your first example.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100