Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

SEPTEMBER 28, 2009

However, after exposure to inside sales reps for the variety of products/solutions they use, many of these customers have come to realize the benefits of having someone readily available with access to and knowledge of all pertinent internal resources and information systems. The impact on demand gen?

Cold Calling 100

Cold Calling Telemarketing Inbound Marketing B2B Sales 100

Smashmouth Marketing

APRIL 22, 2022

Save this information. And don't forget, when you reach out to Tom next week, reference your email and ask if he was away on vacation or business. Get a conversation going because we all know.selling doesn't start until a conversation starts with the prospect. Take advantage.

Lead Gen 168

Lead Gen Leads Lead Marketing Qualified Leads 168

Smashmouth Marketing

AUGUST 4, 2009

Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced. Tags: lead nurturing demand marketing ebook whitepaper sales. It's a must read.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

MARCH 1, 2010

The site is a community destination for business leaders to find and produce industry information, research, whitepapers and webinars. If content syndication and webinars are part of your demand gen mix, you should explore Focus in more detail. The content value is huge, and the knowledge generated is phenomenal and growing daily.

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

JUNE 3, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. Nice to know someone there is sharing our information. Kudos to LeadLander for dissecting web traffic and presenting it in a manner that the demand gen user can benefit from. each, the additional leads are a bonus).

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

MAY 29, 2009

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. Clients and prospects are overwhelmed by public domain information. Joe: I think this reinforces the fact that buyers are now in control of how they will accept and absorb information.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

SEPTEMBER 28, 2009

However, after exposure to inside sales reps for the variety of products/solutions they use, many of these customers have come to realize the benefits of having someone readily available with access to and knowledge of all pertinent internal resources and information systems. The impact on demand gen?

Telemarketing 100

Telemarketing Deliverability Inbound Marketing Paid Search Agency 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

DECEMBER 17, 2008

The lead process used to be “beat people with information until your sales person closes them.” Tags: demand marketing sales. That, by the way is the nugget of this whole piece.) Now, it’s a little bit more about relationships with products and companies. Look at Dell’s Digital Nomads. Great post Chris.

User-Generated Content 100

User-Generated Content Tagging Lead Generation Consulting 100

Smashmouth Marketing

SEPTEMBER 8, 2009

We have identified a number of "choke points" in the selling process, mostly in the area of access to information and time spent on activities that (should) support the selling effort. empowers sales people with simple, efficient access to information about customers and prospects already in context, usable from the start.

Conference 100

Conference B2B Sales Paid Search Agency Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 8, 2009

We have identified a number of "choke points" in the selling process, mostly in the area of access to information and time spent on activities that (should) support the selling effort. empowers sales people with simple, efficient access to information about customers and prospects already in context, usable from the start.

Conference 100

Conference B2B Sales Paid Search Agency B2B Marketing 100

Smashmouth Marketing

DECEMBER 8, 2010

NetProspex's NetProspex Blog - The verified contact list-building behometh's blog is filled with far more than information on data. There's a lot of information in this blog, so make sure you take the time to peruse the several years' worth of articles. Definitely worth checking out. Great stuff.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

JUNE 22, 2009

It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. So the results of my informal survey were confirming our gut. Tags: nurturing leadlander demand marketing sales2.0 Since then we've had a great experience using it.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

MAY 13, 2010

Linda and I got our demand gen start at BAO, and they are a class act with good people. Having read their Sales Tips Blog for quite some time, it was very informative to listen to co-founder, Steve Richard present his tips on how to become a power cold calling machine. The other piece I enjoyed was meeting folks from competing company.

Trends 100

Trends Cold Calling Class Act-On 100

Smashmouth Marketing

MAY 11, 2009

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. Clients and prospects are overwhelmed by public domain information. Joe : I think this reinforces the fact that buyers are now in control of how they will accept and absorb information.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

DECEMBER 30, 2008

but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

JUNE 5, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. Nice to know someone there is sharing our information. Kudos to LeadLander for dissecting web traffic and presenting it in a manner that the demand gen user can benefit from. each, the additional leads are a bonus).

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

AUGUST 4, 2009

Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced. I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

MARCH 19, 2009

So how does this apply to lead gen/demand gen? But how should we incorporate this information into the management of a demand gen program? Tags: poker demand marketing sales math. What is Lead Equity? This measure makes for a nice KPI to add to your reports. Obvious and logical. Blog article Part 3?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

AUGUST 8, 2010

If you’ve spent any amount of time on Twitter, specifically in the B2B Sales and Marketing arena, you’re sure to see some people on there that deliver fantastic information. This is information that I’m very thankful for, as are my colleagues in the industry.

B2B 100

B2B Word of Mouth Twitter B2B Sales 100

Smashmouth Marketing

AUGUST 31, 2009

Where do you see demand gen programs shifting to better serve your team? Kevin: One of the major changes I'm seeing is demand gen people taking responsibility of a revenue number. is really just using communications, information, and technology to enhance long term sales best practices. Sounds like it will be a great session.

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100

Smashmouth Marketing

AUGUST 31, 2009

Where do you see demand gen programs shifting to better serve your team? Kevin: One of the major changes I'm seeing is demand gen people taking responsibility of a revenue number. is really just using communications, information and technology to enhance long term sales best practices. Sounds like it will be a great session.

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Smashmouth Marketing

JULY 9, 2019

The report details such information as the right time of day to call, the best day of the week, how the response time to a lead impacts conversion, etc. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

AUGUST 30, 2009

The panel on “Customer Engagement Strategies” will highlight how Information Builders and others are aligning their sales and marketing departments for greater revenue success. Mike: Demand gen marketers work hard to generate sales leads, how is Sales 2.0 impacting the effectiveness of sales reps and lead management?

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

The panel on “Customer Engagement Strategies” will highlight how Information Builders and others are aligning their sales and marketing departments for greater revenue success. Mike: Demand gen marketers work hard to generate sales leads, how is Sales 2.0 impacting the effectiveness of sales reps and lead management?

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

JUNE 25, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Tags: reviews demand marketing sales2.0 Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

OCTOBER 8, 2009

an information technology research and advisory company. Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. Are there other benefits?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

an information technology research and advisory company. Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. Are there other benefits?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

JUNE 23, 2009

It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. So the results of my informal survey were confirming our gut. Since then we've had a great experience using it. For what it touts itself to be, it does a great job.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

MARCH 3, 2009

So how does this apply to lead gen/demand gen? But how should we incorporate this information into the management of a demand gen program? What is Lead Equity? This measure makes for a nice KPI to add to your reports. Obvious and logical. It's good to know our value of a lead at all stages in the funnel.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

DECEMBER 30, 2008

but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Kim: When you've got a long sales cycle, you've got to keep building the relationship and trust with your leads by delivering them information they value - that means information that's relevant to them and explains the issues you can help them resolve.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Kim: When you’ve got a long sales cycle, you’ve got to keep building the relationship and trust with your leads by delivering them information they value – that means information that’s relevant to them and explains the issues you can help them resolve.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 1, 2009

advocates keeps focusing on the merging of sales and marketing, demand gen, etc. Wikipedia is the poster-child of a new movement where we all want to contribute to a world where all information is available to all people. Sort of an informal survey. Mike : Sales 2.0 is called Sales 2.0 conference? Gerhard : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

advocates keeps focusing on the merging of sales and marketing, demand gen, etc. Wikipedia is the poster-child of a new movement where we all want to contribute to a world where all information is available to all people. Sort of an informal survey. Mike : Sales 2.0 is called Sales 2.0 conference? Gerhard : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

DECEMBER 26, 2008

I usually see them in my keyword filtered RSS feeds, I have one that searches for the words "appointment setting" OR "lead gen" OR "demand gen" and relentlessly there are a handful of job postings from @wahm_job_leads and "internet geniuses" willing to share their lead gen expertise for just $49.95. I don't consider Volume Tweets to be Spam.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100