LeadSloth
JULY 10, 2009
In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This blog provides a strategic perspective on the demand generation process.
LeadSloth
SEPTEMBER 8, 2010
Also, it’s useful if sales people can see information from the marketing automation system within the CRM system. There are a couple of things you can look at: On-demand or on-premises. If you’re serious about Marketing Automation, I would choose an on-demand CRM system. CRM system market share.
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LeadSloth
FEBRUARY 17, 2010
Marketing is starting to see sales as a customer who demands high-quality leads. With the right technology you can incorporate information from various online sources, so sales people are better prepared when they make the first call. Sales & marketing alignment is finally getting the attention it deserves. Conclusion.
LeadSloth
AUGUST 27, 2009
Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. Tags: Demand Generation Inbound Marketing b2b marketing b2b marketing university continuing education silverpop.
LeadSloth
SEPTEMBER 24, 2009
Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information. Or give them more background information on prospects: how did they find the website, which pages did they visit, what whitepapers did they download, and so on. Improve Your Data Quality.
LeadSloth
OCTOBER 28, 2010
Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers. Around 6pm we’ll start an informal panel discussion about drip marketing in which several people will present their drip campaigns. Demand Generation.
LeadSloth
MARCH 22, 2009
My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ). How to Replace a Marketing Automation System? The Salesforce.com database has some big issues (e.g. What is your take on this?
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