Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Established in 1974, INPUT helps companies develop federal, state, and local government business and helps public sector organizations achieve their objectives. Extensive research.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

MARCH 1, 2010

If content syndication and webinars are part of your demand gen mix, you should explore Focus in more detail. I've done enough webinars to have seen most of these functions before, but the simple task of reviewing them for 15 minutes beforehand was helpful. What's' behind the curtain? I've fallen victim to that before.

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

APRIL 22, 2022

You know a responsible person, albeit no title--but LinkedIn can help with that, with Linda. Maybe you can help me.". You have just received two other contacts that are relevant to your pursuit of the prospect. You have his assistant, great for trying to reach him when he's not responding. Never know what they may share. "Hi

Lead Gen 168

Lead Gen Leads Lead Marketing Qualified Leads 168

Smashmouth Marketing

MAY 29, 2009

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. Sales reps need to work closely with their teleprospecting resources to help them optimize lead generation capabilities. Clients and prospects are overwhelmed by public domain information.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

DECEMBER 17, 2008

They are all about helping out a certain niche of prospect. Tags: demand marketing sales. The lead process used to be “beat people with information until your sales person closes them.” Now, it’s a little bit more about relationships with products and companies. Look at Dell’s Digital Nomads. They’re not selling. They’re equipping.

User-Generated Content 100

User-Generated Content Tagging Lead Generation Consulting 100

Smashmouth Marketing

JANUARY 25, 2011

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. How do you help your clients measure the success of the programs? During the site visit can I just sit on the floor for an hour and listen? What technologies do you use? Autodialers?

Lead Gen 100

Lead Gen Work Management Marketing Management Vendors 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Established in 1974, INPUT helps companies develop federal, state, and local government business and helps public sector organizations achieve their objectives. Extensive research.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

MARCH 19, 2009

So how does this apply to lead gen/demand gen? It is a mathematical application that helps explain why you should invest or pass (check, bet or fold) on certain marketing programs, or how to compare one program to another. But how should we incorporate this information into the management of a demand gen program?

Lead Ranking 100

Lead Ranking Lead Scoring Leads Lead 100

Smashmouth Marketing

SEPTEMBER 4, 2009

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Ranking Lead Scoring 100

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. How have these helped the success of your company, and what kind of budget and resources do you have to be so active in social media?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. How have these helped the success of your company, and what kind of budget and resources do you have to be so active in social media?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

MAY 18, 2009

She founded The Bridge Group with a mission to help technology companies build highly successful inside sales teams. But, let me ask you this Mike, you have been around the Demand Generation track a few times, what do you see as the top 3 benefits of an outsourced model? Tags: interviews demand marketing appointments sales2.0

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

FEBRUARY 22, 2010

Whether you have an internal team or an external team, whether it is pay for performance or retainer based, here are a couple of lead gen tips for you: You -- the demand gen specialist -- should dictate the production you are seeking. You may not own their issue, but you can understand it and help solve it. Is there a skill issue?

Lead Gen 100

Lead Gen Work Management Companies Leads 100

Smashmouth Marketing

MAY 11, 2009

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. Sales reps need to work closely with their teleprospecting resources to help them optimize lead generation capabilities. Clients and prospects are overwhelmed by public domain information.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

APRIL 6, 2010

It originally was a name that sounded great for a demand gen company, and "green" had lots of connotations: Money, greenfield opportunities and of course living green, which my wife Linda and I believe in and do our best to do our part. Someone asked me recently where the Green in Green Leads came from? tons CO2 Face to Face by Flight : 0.29

Vendors 100

Vendors Lead Gen Purchase B2B Sales 100

Smashmouth Marketing

AUGUST 18, 2010

Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. Tools - Don't just help your team, implement Sales 2.0 Help them with things like list-building, email creations, scripting, etc. Provide Them With Sales 2.0

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

AUGUST 30, 2009

Mike: Demand gen marketers work hard to generate sales leads, how is Sales 2.0 technologies to help salespeople engage in timely conversations, pursue better opportunities and eliminate time chasing after unprofitable prospects. impacting the effectiveness of sales reps and lead management?

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

Mike: Demand gen marketers work hard to generate sales leads, how is Sales 2.0 technologies to help salespeople engage in timely conversations, pursue better opportunities and eliminate time chasing after unprofitable prospects. impacting the effectiveness of sales reps and lead management?

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

JUNE 25, 2009

Genius.com helps you take back some of that control that the buyers are claiming. Tags: reviews demand marketing sales2.0 As with other product reviews on Smashmouth , this will be an ongoing experiment. Today I'll describe what Genius brings you, and in later posts, I'll talk about some of the benefits and issues it has surfaced.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

AUGUST 8, 2010

” I’d like to share with you some ideas on how you can “get it” and keep yourself from becoming a Demand Gen Twit: Remember, it’s not always about you -- If there’s one thing that burns me up about Twitter, it's the people who are shameless self-promoters. Photo Credit: PhotoJonny via Flickr

B2B 100

B2B Word of Mouth Twitter B2B Sales 100

Smashmouth Marketing

MARCH 3, 2009

So how does this apply to lead gen/demand gen? It is a mathematical application that helps explain why you should invest or pass (check, bet, or fold) on certain marketing programs, or how to compare one program to another. But how should we incorporate this information into the management of a demand gen program?

Lead Ranking 100

Lead Ranking Lead Scoring Leads Lead 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Kim: When you've got a long sales cycle, you've got to keep building the relationship and trust with your leads by delivering them information they value - that means information that's relevant to them and explains the issues you can help them resolve. It just helps spread your reach and visibility.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

DECEMBER 26, 2008

I usually see them in my keyword filtered RSS feeds, I have one that searches for the words "appointment setting" OR "lead gen" OR "demand gen" and relentlessly there are a handful of job postings from @wahm_job_leads and "internet geniuses" willing to share their lead gen expertise for just $49.95. I don't consider Volume Tweets to be Spam.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Kim: When you’ve got a long sales cycle, you’ve got to keep building the relationship and trust with your leads by delivering them information they value – that means information that’s relevant to them and explains the issues you can help them resolve. It just helps spread your reach and visibility.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

OCTOBER 8, 2009

Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. For example, blogs help us solicit input about new products. and they help marketers and salespeople have conversations, not just engage in one-way messaging. And social media can help. Are there other benefits?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. For example, blogs help us solicit input about new products … and they help marketers and salespeople have conversations, not just engage in one-way messaging. And social media can help. Are there other benefits?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

DECEMBER 20, 2008

I usually see them in my keyword filtered RSS feeds, I have one that searches for the words "appointment setting" OR "lead gen" OR "demand gen" and relentlessly there are a handful of job postings from @wahm_job_leads and "internet geniuses" willing to share their lead gen expertise for just $49.95. I don't consider Volume Tweets to be Spam.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

AUGUST 13, 2019

Just make sure to identify the proper prospect, one with Authority, and then have a valuable conversation that brings value to that prospect and helps them see the Need you want to fill. Finding the decision makers and influencers are half the battle, then getting the conversation started is the other half.

Allocation 105

Allocation Lead Gen Sales Cycle B2B Sales 105

Smashmouth Marketing

MAY 5, 2009

She founded The Bridge Group with a mission to help technology companies build highly successful inside sales teams. But, let me ask you this Mike, you have been around the Demand Generation track a few times, what do you see as the top 3 benefits of an outsourced model? Trish is President of The Bridge Group. Conference in Boston.

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

JANUARY 19, 2023

That helps to create organic traffic. You raise brand awareness, and you establish your company as a thought leader in the industry, which helps to build confidence and trust with leads. Green Leads has an outbound persona-based approach to promote your content to generate opt-in compliant leads, helping you access a broader audience.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130