Crimson Marketing

OCTOBER 16, 2013

And the star of your show is leads. It doesn’t matter if you have a million leads – they could predominately be low quality! Marketing and Sales need to start working closer together. Spend less time worry about generating leads, and more time on improving their quality. . Corporate Marketing'

Lead Generation 100

Lead Generation Generation Leads Lead 100

Crimson Marketing

AUGUST 20, 2015

Do you look at marketing as a cost center or as a revenue center? For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business. Luckily, marketing has a wealth of knowledge at its disposal to help them do just that. Marketing needs to be seen as an equal partner to sales.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

JUNE 7, 2013

I hear this a lot from many VPs of Marketing: “My biggest problem is leads. And my next biggest problem is leads. And the biggest problem after that is leads.” This issue dominates every conversation the VP of Marketing has with the VP of Sales. . However, an exclusive focus on leads is a mistake.

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

FEBRUARY 17, 2015

Lead purchasing and advertising are popular methods to build a corporate marketing funnel. But how effective are they, and how do they compare with other demand generation methods? He then reveals why the demand generation tactics you think perform best now may in fact be all wrong.

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

JANUARY 21, 2015

Research on corporate marketing initiatives of 50,000 of the World’s leading brands conducted by Jim Stengel, former Proctor & Gamble CMO, led to identification of the one common attribute which consistently predicted profitability: Brand Purpose— the “why” behind the brand’s existence. Demand Generation Podcasts'

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Crimson Marketing

SEPTEMBER 12, 2014

One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Crimson Marketing

JUNE 28, 2013

Sales and marketing alignment is a fairly new term to many organizations. Traditionally, sales and marketing want nothing to do with each other. But where and how does marketing fit in? . Alignment is determined by clear definitions of what is a qualified lead , what is an opportunity. Some of her key insights are: 1.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

AUGUST 17, 2015

Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations. He also shares what never to do when approaching buyers on LinkedIn.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

APRIL 28, 2014

It used to be enough that Marketing departments generated leads and handed them off to Sales. The responsibilities and activities of Marketing and Sales departments lived in uniquely different worlds. VP & CMO: How Marketing Can Work With Sales to Increase Revenue appeared first on Crimson Marketing.

CMO 100

CMO Demand Generation Demand Generation 100

Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . How do you acquire new customers without using traditional outbound marketing? .

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

JULY 23, 2015

Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness. Leads vs. Opportunities.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

FEBRUARY 6, 2014

Text from Infographic: The market has officially changed and marketing teams should too. The Internet has more than double the number of marketing channels. Outbound marketing is going out of style; Inbound marketing is on the rise. . Benefits of Transitioning From Push to Pull Marketing. Lead Generation.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

OCTOBER 27, 2014

Benefits Generated by Visible Experts. Besides enhancing market leadership and credibility, Visible Experts boost firms’ overall recognition; many firms experience increased brand awareness just by being associated with the name of the expert. Build Visibility in a Target Market. How do they do it? Crossing the Rubicon.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

MARCH 18, 2015

93% of marketers are using content marketing as a strategy, producing 27 million pieces of content per day—but studies show that 70% of that content is ignored. It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle. Marketing Technology Podcasts'

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

OCTOBER 29, 2014

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. Marketing professionals must be much more conscious than before about the marketing channels used to distribute a message.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

DECEMBER 12, 2014

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. It’s rare that marketers see those same response rate numbers with social media.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

APRIL 9, 2015

The marketing automation industry grew by 50% in revenue to reach $1.2 Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. Since then, acquiring marketing automation has become a huge competitive differentiator. . Marketing Automation Helps You Stay Organized.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

JUNE 1, 2015

While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s needed to really succeed with demand gen. Here are four critical steps that contribute to the success of demand generation.

Demand Generation 100

Demand Generation Demand Generation Marketing Qualified Leads 100

Crimson Marketing

JANUARY 23, 2015

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” ” This includes any marketing intelligence that doesn’t give a clear view on how your marketing efforts can be linked to revenue (think web hits and database growth).

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

NOVEMBER 13, 2014

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

OCTOBER 14, 2014

Content Marketing Rule# 74: Take everything into consideration. Already, there are a few brave souls dismissing it as a scary bedtime story for gullible content marketers. And that’s where the savvy content marketers will win the game. Being human is what leads to trust from your customer. It’s continuously evolving.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

DECEMBER 3, 2014

Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. We don’t count on old wives tales to predict the weather, and businesspeople don’t make marketing decisions on a hunch. How Domino’s Used Data to Heat Up Their Marketing. They had lost a significant amount of market share and sales were slipping.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

SEPTEMBER 26, 2014

If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. As a consequence, they’re barely able to leverage marketing technologies, if at all. A holistic approach to online marketing is key.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

AUGUST 4, 2015

They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. Below are five ways to boost your B2B Marketing into overdrive: Step 1 – Take a “Full Funnel” Approach. Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

JUNE 20, 2013

Marketing departments have become quite sophisticated in their demand generation efforts. The problem is the sales organizations don’t believe marketing is doing enough to create leads for them. . There are three main reasons why your demand generation sucks: Getting bogged down in marketing automation.

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

JUNE 23, 2015

Marketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm. Buyers are not just passively consuming marketing messages—they are commenting, creating their own blogs and responding in ways that marketers cannot control. Learnings include: Don’t Sell…Engage. All-Around Accounting.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

MAY 18, 2015

You can establish thought leadership and build awareness through a smart content marketing campaign. Content marketing takes work. – Michael Brenner, former VP of Marketing and Content Strategy at SAP. In doing so, you’ll build trust and develop a relationship that could eventually lead to a sale.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

JULY 14, 2015

Everyone is talking about sales-marketing alignment, but why is it really that important? If alignment is missing, marketing is wasting their efforts to generate leads for sales: 79% of #marketing leads never convert to #sales due to lack of nurturing Click To Tweet. Scary isn’t it? Source: HubSpot.

Hubspot 100

Hubspot Organic Leads Contact Marketing Marketing 100

Crimson Marketing

OCTOBER 27, 2015

If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. Monetization Optimization: How can CMOs do the above?

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

JULY 24, 2014

The days of marketing as a necessary cost center are numbered. Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers. . CMOs and Marketing VPs need to step up and take responsibility for revenue production.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

AUGUST 14, 2014

Bizo recently conducted a survey on the state of B2B lead nurturing and found that 3 out of 4 marketers are interested in taking their optimization marketing solutions further. 82% of B2B marketers plan to increase spending on new marketing technology before the end of 2014. . Marketing technology is on the rise.

B2B Marketing 100

B2B Marketing Optimization Planning B2B 100

Crimson Marketing

JUNE 17, 2015

How efficient is your B2B content marketing strategy? Here’s why: “April 2015 research by Gleanster in association with Kapost found that, due to poor management and arduous processes, US B2Bs spent a total of $958 million annually on inefficient and ineffective content marketing.” 2 marketing automation solutions.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

NOVEMBER 5, 2015

Producing a steady stream of leads is typically the top strategy for producing revenue for many organizations. Securing that steady stream of leads is not as easy as it sounds and continues to make measuring ROI difficult for most marketers. Lead scoring helps generate a 20% increase in #sales opportunities Click To Tweet.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Software Lead Scoring 100

Crimson Marketing

SEPTEMBER 16, 2014

You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. So how can marketing departments leverage Big Data to help their organizations increase revenue? Example 2: Marketing Intelligence.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

AUGUST 12, 2015

Too often markers talk about activities instead of outcomes – for example, how many campaigns you ran, how many trade shows you participated in, how many new names you added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue center. So how do you do it?

Analytics 100

Analytics Top of Funnel Trade Show Advertising Funnels 100

Crimson Marketing

SEPTEMBER 29, 2015

The rise of digital has caused an evolutionary force in marketing. To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience. . “To do this, modern-day marketers need to combine creativity and the power of storytelling with analysis and data-driven strategies. .

B2B Marketing 100

B2B Marketing B2B Storytelling B2B Sales 100