Trending Sources

Key B2B Demand Generation Strategies for 2015

The Point

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. Good content is the fuel that feeds demand generation success.

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it.

Demand Generation 101: 7 Tactics For Generating High Quality Leads

Act-On

Demand generation, aka “demand gen,” isn’t just about leads. Demand gen is about creating high quality leads that engage with your brand – and eventually turn into revenue. More than ever, marketers and demand generation professionals are facing mounting pressure from their executives to tie marketing efforts to revenue.

Branding is Not Demand Generation. Stop Pretending That It Is.

The Point

Demand generation is hot. It’s the marketing movement of the moment. It’s why demand generation managers are suddenly as common as, well, marcom directors. It’s why systems consultants are reinventing themselves as “demand generation agencies.” No problem. Just don’t start pretending that awareness-building and demand generation are the same thing.

5 New B2B Sales and Marketing Strategies

5 New B2B Sales and Marketing. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. New B2B sales and marketing strategies. are required. 5 New B2B Sales & Marketing Strategies. B2B Sales and Marketing leaders should evaluate adopting these 5 new B2B. Pretty.

The Critical Ingredients Of Effective Demand Generation

B2B Marketing Insider

Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo colors and full-page ads. Marketing must drive sales for the business. Rob knows how to turn marketing investment into marketing ROI. Conclusion.

The B2B Lead Generation Ecosystem and WPO [Infographic]

Webbiquity

The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign. Develop new ways to improve and scale your current campaign.

Demand more from today’s B2B marketer

Sales Engine

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. So from a marketing perspective, educating them on who you are and what you do is not enough to drive sales. Not that there isn’t branding and awareness value in these projects. What’s your strategy?

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch.

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Here are four steps to engage and develop leads via influencers: Step 1: Target — Map out the key players, experts and opinion molders in your industry.

Connecting the Dots Between Social Media & Demand Generation

It's All About Revenue

by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. She’s also a contributor the Grande Guide to Social Demand Generation. Early Stage: Drive traffic to demand gen content via social media.

Corporate Websites for Demand Generation: B2B Discussion Highlights

Digital B2B Marketing

The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively? Are you a B2B marketer or interested in B2B marketing?

Lead Generation: 2 tips to transform your content marketing

B2B Lead Generation Blog

Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Content Marketing: Consulting firm nets 388% more leads with 4-step strategy [Case study].

4 Things B2B Marketers Need to Know About Using Social Media for Online Lead Generation

B2B Lead Blog

In the grand scheme of marketing, social media is an infant. Social media has proven pretty powerful in the B2C marketer’s toolbox — providing marketers with a means for engaging with the public like never before. Demand Generation Digital Marketing Lead Nurturing Marketing Analytics marketing insight

Give Your Next Demand Gen Campaign A Reality Check

The Point

The copy is winding its way through the marketing group and is now on its fourth revision. Sometimes we get so used to our own “marketing-speak” that we think everyone talks that way. Don’t laugh – sometimes the best way to evaluate technology marketing is to show it to a layperson.) We’ve all been there. Well here’s news: they don’t.

17 Demand Generation Stats Every CMO Needs to See

Hubspot

Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data. To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe.

6 Ways To Supercharge Your Demand Generation Machine [Infographic]

NetLine B2B Marketing

Demand generation is not simply an ad hoc email campaign or a one off webcast. It is a holistic and complex approach to marketing involving multiple areas of the organization. Enjoy NetLine’s Demand Generation Infographic! Marketo LaunchPoint is the most complete ecosystem of compelling solutions for marketers. Click to open ).

Lead Generation: 81% of marketers use email marketing

B2B Lead Generation Blog

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Which of the following lead generation tactics does your organization currently use? To help you improve your own lead generation efforts, here are some insights and tips from our audience….

The Down and Dirty on Dirty Data: How Data Cleansing Can Improve Your Online Lead Generation

B2B Lead Blog

Marketing data is one of the most valuable assets a company holds. Leads and customer information help you target groups most likely to purchase your products. Data Quality Management Demand Generation Digital Marketing Product Marketing Big Data Marketing data cleansing data management lead data marketing lead

The Current State of B2B demand generation

Fearless Competitor

B2B Lead Generation | Study Findings by Act-On Software. I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark.&# But I just saw the results of a study by Act-On and the verdict is clear. Most companies continue to market in the dark. These are unqualified, non-nurtured leads. Lead nurturing.

How Sage Does Social Demand Generation

It's All About Revenue

But many demand generation marketers don’t know what to make of it. Sage , a global provider of business management software and services however, has made social a key part of its demand activity. Best of all, they are actually engaging and generating leads through social. Do a Social Audit. Or where they’re talking about it? Don’t Over Promote.

Inbound Marketing Leads Costs Less

B2B Marketing Insider

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. tried to identify the challenges of using paid search as a proof point that pull marketing is not a cheaper, more effective approach. What is Inbound Marketing?

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4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. For the last five years or so, inbound marketing and demand generation have been virtually synonymous. But as I wrote in this earlier post , inbound marketing can’t do the job alone.

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

This week SiriusDecisions presented their new demand waterfall model. Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Here is the new Demand Waterfall. B2B Lead to Sale Process Marketing Automation Marketing Strategy

Demand 100

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

This week SiriusDecisions presented their new demand waterfall model. Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Here is the new Demand Waterfall. B2B Lead to Sale Process Marketing Automation Marketing Strategy

Demand 100

Buyer Personas are the Foundation upon which Demand Generation is Built

Fearless Competitor

Instead, invest in the foundation of great B2B marketing programs – Buyer Personas. As the host of Mad Marketing TV, I had the opportunity to speak multiple times to Americas foremost expert on Buyer Personas – Adele Revella of the Buyer Persona Institute. We invite you to watch an episode of Mad Marketing TV with Adele below. Looking to improve revenue results?

3 Steps Towards Utilizing Big Data for Better Lead Generation

B2B Lead Blog

Big Data Marketing Demand Generation data driven marketing Database Marketing lead data lead re-engagement Lead Segmentation targeted marketingFifty years ago, if your parents or grandparents needed a product, they would visit a local store, where the shop owner would likely walk the aisles with them and talk to them.

Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing

Act-On

While data-driven marketing might be a new(ish) term, the principles behind the adoption of the strategy are not. Data-driven marketing takes functions of marketing that have previously not been quantifiable and provides a factual base for which marketing decisions can be made. Leveraging data in marketing helps us decide where to focus our marketing spend.

Lead Generation: It’s all about building relationships

B2B Lead Generation Blog

Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Steve: So 10 years ago, you published Lead Generation for the Complex Sale. How is B2B market doing in your assessment? Steve: That’s crazy!

Content2Conversion – Predictive Marketing and Demand Generation

6sense

We’re excited for 3 days of sharing insights and learning how the best in the business use analytics and marketing technology to create powerful content that drives demand and delivers on revenue. Cari Baldwin, Founding Partner of BlueBird Strategies and Amanda Kahlow, founder and CEO of 6sense will take a group of marketers through an in depth training of launching your predictive intelligence efforts to: Drive content and messaging strategy. Prioritize in-market leads for delivery to sales. New Approaches to Lead Nurturing. Latest

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. By way of context, I happen to work for a B2B marketing agency that helps clients generate, nurture, and convert sales leads.

Harness it in YOUR business – the power of B2B demand generation

Fearless Competitor

B2B Demand Generation | Many need our free B2B lead generation content. Need to learn B2B lead nurturing? Download our totally free and no registration needed cheat sheet, 7 Keys to Successful Lead Nurturing. I was speaking with a good friend at a content marketing company in Boston. They don’t even have marketing automation software.

3 Proven Ways to Generate Leads with Video

Radius

Or at the very least, a valuable marketing tool. And 70% of B2B marketers claim video to be the highest converting medium. In fact, video is arguably one of the best lead gen tools, but if you’re letting your videos fade to black you’re not hitting them out of the park. Check out how we did this in our on-demand webinar video by using two videos and chaptering them together.

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Why This Holiday Email Campaign Misses the Mark

The Point

It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. One of my favorite lead generation mantras is this (repeat after me): Sell the Offer, Not the Product. Take the email campaign below from security vendor Symantec.

New Research on How B2B Marketers Get More Leads

Act-On

Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”. Most marketers struggle to land enough leads, and enough quality leads. Sound good? Conclusion.

25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking

Hubspot

Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?” The marketing world is jam-packed with jargon, and yes, demand gen is yet another term to know. The concept is foundational to your marketing, and even though you may not realize it.

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