Marketing Interactions

OCTOBER 15, 2021

83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. CS also need to pull the through-line of the story consistently across your customers’ ongoing experience with a focus on value realization. Edelman/LinkedIn ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

DECEMBER 26, 2016

This is because we haven’t formalized content marketing as a strategy or built sufficient process, workflow, and collaboration around its execution. Clarity leads to consistency. Repetition in the stories a B2B organization shares serves to imprint the value it brings across the audiences it attracts. Consistency.

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72

Marketing Interactions

JUNE 4, 2017

We need a campaign for Q2 to generate #X leads/demands for product A. ABM makes your company focus on the entirety of the buying or change management process. As we erect the operational framework and processes to support ABM, several interesting things start to happen: Increased Relevance. We’re in the same boat.

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64

Marketing Interactions

SEPTEMBER 20, 2018

For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). How can you help them get more value? What content, tools, or resources can you provide to generate excitement and anticipation for using your solution? Who are the new roles/people you need to engage?

Marketing Funnels 87

Marketing Funnels Top of Funnel B2B Marketing Work Management 87