Demand, Generation, Lead Scoring and Process

Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

AUGUST 18, 2017

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press. The error of many desktop publishers?

Marketing Automation Services

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. Marketers, in turn, are finding white papers to be far less effective as a demand generation tool.

Paper

Paper Paid Search Agency Advertorials Allocation

B2B Marketing Zone

Marketing Craftmanship

Should Marketing Automation Customers be Pre-Qualified?

White Papers are Not Dead. They’re on Life Support.

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