Demand Generation Lead Scoring Process 
Lattice
AUGUST 9, 2016
During a recent webinar Jon Miller, CEO at Engagio, and Nipul Chokshi, the head of product marketing at Lattice, discussed this evolution from ABM to ABE, and highlighted the three key steps companies should include in their ABE process: The first step in ABE is identifying the ‘Who.’ Focus on the following: Quality of Accounts.
Lattice
APRIL 7, 2016
Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. An important consideration for multiple models creation is the incoming channel of the lead and whether or not those leads have already engaged with your brand. *Image via CastABiggerNet.
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