KoMarketing Associates

DECEMBER 5, 2017

This includes investing in data quality processes against internal data sets but also acquiring and integrating third-party data. It is the foundation for not only gaining insight but also for maximizing value out of the technologies we have already purchased. One of our main marketing KPIs is qualified leads.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

MARCH 5, 2019

Even though it might seem easy to define who your audience is, in reality this is a process that should be done very carefully. Even though this is a time-consuming process, it will help you stay organized for the next step –identify where your audience is and how to reach them. Develop Relationships by Lead Nurturing.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

JULY 12, 2018

Plus, it can be easier to scale growth because the checkout process can be done 24/7 without the requirement of employees to prepare contracts or walk customers through the sales process. What’s more, you can even do on-demand demos so prospects can instantly view a demo without having to wait to schedule one. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. Pardot’s The State of Demand Generation.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

AUGUST 6, 2019

While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them. Effective buyer personas lead marketers in this discovery and selection process. Third-Party Campaign Creation. Final Thoughts.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

JANUARY 17, 2017

The isolation doesn’t necessarily result in a rivalry, but it can lead to some contention and the effects on the organization can be noticeable. Demand Gen Report survey results show the biggest challenges to marketing and sales alignment include: Communication (49 percent). Broken and/or flawed processes (42 percent).

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

KoMarketing Associates

APRIL 26, 2018

We can also agree that the B2B PPC space is getting smarter, faster, and more demanding. To make a proposal stand out, reinforce the key value concepts and core strengths of your organization. Is it to generate awareness for a brand or specific initiative. Is it to generate qualified leads?

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

DECEMBER 8, 2021

Remember, B2B buyers may have to communicate with up to 20 other stakeholders, which means this can be a long process. Tracking benchmarks at this stage ensures you don’t lose qualified leads — and ensures your sales team is ready to go when buyers decide they are ready to close. Average visit duration. Purchase stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

SEPTEMBER 20, 2017

It is no surprise that a 62 percent majority of B2B marketers indicated that growing revenue generated from existing accounts is a top priority for account-based marketing. This objective refers to converting existing prospects to customers and not the process of acquiring completely new leads. Why would this be the case?

Account Based Marketing 120

Account Based Marketing Tactics B2B Marketing Planning 120

KoMarketing Associates

DECEMBER 8, 2015

For the proposing new tactics and ideas, it is critical to have resources on hand in the investigative process and to provide support in development. Demand Generation. Additionally, 80 percent of them consider product videos to be important in the purchasing process. source ). >. source ). . >. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

MAY 4, 2017

B2B buyer personas become critical in connecting the dots of this process. Tony Zambito : “We define buyer personas as the process of not only developing archetypal representations of buyers, but also the process of gathering insights, developing buyer scenarios, tapping into mental models, and mapping to the buying process.” ( source ).

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

APRIL 2, 2019

It kickstarts the momentum for brand awareness and credibility while strengthening lead generation efforts. It matters in people’s perceptions and it leads people to decide whether or not they’re going to buy your product and become a customer for life.” Source AdExchanger). But what’s valuable? Answer Questions.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

MARCH 1, 2018

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Image via Marketing Land. Final Thoughts.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

JULY 26, 2012

The sensationalism created by this title is repeated with almost every major Google update in the past half decade, yet SEO continues to be a significant tactic for driving leads in B2B marketing. I’m not going to link to the article; you can find it pretty easily on Forbes if interested. Will social media have an impact?

Search Engine Marketing 120

Search Engine Marketing Search Marketing SEO Lead Scoring 120

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. People seem to like my writing: [link] [link].

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

MARCH 3, 2014

These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. Marketers need to consider value beyond SEO.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

AUGUST 7, 2018

lead nurturing sequences. We’re stretching that idea a bit, but you could absolutely do a usability test for a landing page, or a webinar signup, or any lead generation process. It’s not unheard of to get a 10 percent or better lead to close rate. Delivering higher-quality leads. email opt-in forms.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

JULY 22, 2014

But long-form content (anywhere between 1,200 – 2,500 words, generally speaking) can provide readers with more in-depth feature posts that research shows can lead to lower bounce rates, higher engagement rates, and longer average time on site. There’s a reason why “How-to” posts remain one of the most powerful blogging types.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

SEPTEMBER 10, 2019

But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. It generates 239% as much revenue. Especially for something as complex and demanding as B2B ecommerce. 40% of revenue for leading B2B’s comes from mobile. Focus is everything.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

FEBRUARY 3, 2014

Because the certification process is free and can increase store exposure and trust through reviews, badges, and the $1,000 protection guarantee, business owners should consider Google Shopping a viable and profitable PPC campaign medium. Demand Generation Search Engine Marketing Blog'

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

OCTOBER 2, 2018

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. As detailed in coverage earlier this year, this report illustrates that B2B buyers are still interested in phone calls and virtual appointments in the sales process, despite a wide range of ways to reach target audiences.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

KoMarketing Associates

NOVEMBER 17, 2015

When customers have a great experience, from the research stage to the checkout confirmation process, they are much more likely to not only return, but to recommend the business to others in their social and business circles. Many product pages also link to other related products, which may lead to larger sales. Call-to-Actions.

B2B Marketing 120

B2B Marketing B2B Lead Ranking Word of Mouth 120

KoMarketing Associates

JUNE 25, 2015

McKee concluded by explaining the notion that humans want answers to how they should lead their life and brands that can show how they will improve the lives of customers will be the ones to succeed. Optimize the Content Marketing Process. Demand marketing. Consider How Content Makes People’s Lives Better. Creative and content.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . B2B content marketing goes beyond copy on a web page, and includes audio and video, social media communication, and the vast array of assets used for demand generation. Understand what content high-revenue leads want, so you can increase lead quality, not just quantity. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

DECEMBER 21, 2015

Leading triage when timelines or personnel go awry (and they will). raise the value perception of project management while also being more inclusive. Determining timelines, helping surface requirements and success metrics. Establishing roles, personnel resources, and budgets. Assessing risks.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

KoMarketing Associates

JULY 17, 2018

While the ability to react to current trends and evolving buyer demands is just part of the job, reactionary behavior should not define your content strategy. During the brainstorming process, it’s also important to think about seasonality. During this phase of the process, you will also want to outline the campaign’s KPIs.

Top of Funnel 161

Top of Funnel Campaigns Paid Search Agency Content Marketing 161

KoMarketing Associates

OCTOBER 29, 2019

Whether it be to improve brand awareness, generate sales or revenue, or simply educate the customer base, there is a constant craving for content among B2B businesses. note: putting this into practice will also give your content the best chance to rank at the top of organic search results ). Final Thoughts.

Top of Funnel 122

Top of Funnel B2B Marketing Budget Creation Content 122

KoMarketing Associates

JANUARY 15, 2019

According to previous research, B2B buyers are still looking at a wide range of information sources during the buying process. Buyers continue to do more independent research during the buying process , and that includes turning to resources that aren’t controlled by vendors. How can B2B marketers enhance the customer experience?

Consulting 121

Consulting B2B Marketing B2B Case Studies 121

KoMarketing Associates

SEPTEMBER 23, 2020

This gets ranked as being even more important than improving lead quality. Automation in advertising , in particular, is accelerating so rapidly that some experts have predicted by 2022, 80% “of the advertising process will be automated.” Sales and marketing alignment is not something marketing automation is primarily known for.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

KoMarketing Associates

NOVEMBER 21, 2017

Each strategy is backed with data conducted by a variety of industry leading resources. Findings from our recent report show B2B marketers responsible for marketing in a complex sales environment were divided in the tactics that were most successful in generating quality leads for their organizations. Increased Video Content.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

AUGUST 1, 2017

In coordination with the content marketing tactical plan above, this LinkedIn resource delves into how marketers need to align lead nurturing with strategic sales objectives. Sponsored Content Lead Generation Guide. All About LinkedIn Lead Gen Forms. Lead Generation on SlideShare: A How-to Guide.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

KoMarketing Associates

MARCH 31, 2016

Case studies from organizations like Cisco, LogMeIn, and Frito Lay pointed to the role technology played in defining and demonstrating marketing performance, along with lessons learned in the process. There is much more innovation still to come. MarTech Innovation Still To Come. Final Thoughts.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Conference 120

KoMarketing Associates

JANUARY 17, 2019

It has to be current, and you’ll have to figure out a way to keep that data “clean” so no delayed process ends up updating a field with outdated information. Marketing automation will be used more often for the entire customer lifecycle – not just for lead generation. Lead quality will continue to beat lead quantity.

Marketing Automation Services 137

Marketing Automation Services Marketing AI Marketing Automation Automation 137

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. With this, you must reconsider their keyword research process.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JANUARY 18, 2018

If you haven’t already, take a deeper look at your content creation process, as well as your overall strategy, to see where improvements can be made. 55% Use Lead Gen/Nurturing to Measure Content Marketing Success. The number one objective of ABM, the survey revealed , was to generate revenue. In a report by Publicity.ai

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

NOVEMBER 1, 2016

Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. Information on how to manage this process can be found here. Google My Business registration leads to Google+ page optimization. Search Result Site Links.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120