Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase. Great question.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Everything Technology Marketing

JANUARY 1, 2011

I asked you to rank the marketing areas you think will become more important in 2011. 1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Ranking 100

Everything Technology Marketing

NOVEMBER 14, 2009

This article outlines a ten-step process any size company can use to successfully enter a new market. A key value of the map lies in its ability to identify and visually represent these relationships. What are the characteristics of the ideal customer and their buying process? These steps involve: 1.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

MAY 24, 2010

Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. Clearly presented, educating the reader along every step of their decision making process. How do they impact the buying process? More on this later.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100