Thought leadership is still dead; long live idea marketing
Chris Koch
FEBRUARY 5, 2010
Having been a journalist for years, I know that these acronyms lead even the most feeble-minded of us journos to the next obvious question: What do you mean when you say (insert acronym here)? I think that this definition will lead to the perpetuation of the brochure-on-steroids interpretation of thought leadership. What a mouthful.
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