Tomorrow People

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Automated Idea Generation - It's a Lifestyle Choice

Tomorrow People

Holding the badge of “Creative” in the unforgiving, fast-paced agency environment demands an imaginative view on the world. Mental blocks will not be tolerated.

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4 key characteristics of an effective go-to-market plan

Tomorrow People

Product-market fit refers to the degree to which a product matches strong market demand. Promotional channel metrics (email, advertising): Chances are, channels like email marketing and advertising will be central to your lead generation efforts. There’s a product-market fit. Market impact metrics.

Planning 156
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5 Thought Leadership Examples from Experts, Innovators, and Influencers You Might Want to Follow

Tomorrow People

And compelling thought leadership content tends to generate more, higher-quality leads. Formerly a distinguished analyst and research fellow at Gartner, she is the author of "Growth IQ: Get Smarter About the Choices That Will Make or Break Your Business," and remains an in-demand keynote speaker for business conferences and events.

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What is a content marketing strategy? Your checklist to secure content success

Tomorrow People

It is more time consuming, more demanding and more of a drain on your resources. With an effective content marketing strategy, you can see exactly how much revenue your marketing content has generated, right down to the individual customer. The missing element is a clear content marketing strategy. Sounds great.

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Covid-19 marketing campaigns: The good, the bad, and the unfortunate

Tomorrow People

When future generations look back at 2020, there will be bigger and more serious things to discuss than the trends in marketing. 84% of marketers confirm they have ‘improvised to generate new marketing strategies during the pandemic’ The CMO Survey: Special Covid-19 Edition: June 2020. Brands felt compelled to respond to the pandemic.

Campaigns 120
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5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. Voice of the customer (often abbreviated as VoC) is a broad term used to describe the process of capturing customer-generated data. The most valuable sources of VoC data for B2B marketers.

Opinions 156
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Corporate Marketing Meets The Real World

Tomorrow People

Watch and listen to find out how your customers are behaving, and what their concerns and demands really are. Who is it targeted to and how does each piece help towards generating ROI? Use the intelligence you gather to build accurate customer personas, A cohesive content plan. What marketing collateral are you going to produce?

Planning 120