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The Need for a Demand Center

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The concept of a “demand center” has emerged at the core of successful marketing organizations as a hub for shared marketing services, infrastructure and process to enable organizations to bring programs to market that leverage key corporate assets and best practices. The post The Need for a Demand Center appeared first on eTrigue.

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Marketing Automation Vs. CRM: What Do I Need?

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It’s common for people to think of marketing automation and customer relationship management (CRM) as the same thing. At face value, they seem to be pretty similar, but in reality these two types of software accomplish different things for your. The post Marketing Automation Vs. CRM: What Do I Need? appeared first on eTrigue.

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Is It Difficult To Get Started?

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One of the first questions I typically get about marketing automation from folks who are new to automation is “how hard is it to get started?” The short answer is that it isn’t difficult or complicated at all. Of course, The post Is It Difficult To Get Started? appeared first on eTrigue.

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Ignorance Isn’t Bliss

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Is Marketing a Bottleneck or Sales Enabler? Ignorance isn’t always bliss – especially when it comes to missed opportunities. Why miss out on sales opportunities because you don’t know something that you easily could know? Every sane executive responsible for. The post Ignorance Isn’t Bliss appeared first on eTrigue.