DiscoverOrg

JANUARY 29, 2016

Demand for top IT talent is ever-growing, so how can IT staffing firms motivate their salespeople to meet that need successfully? Generational Differences in Sales Motivation. As an IT staffing firm, you depend pretty heavily on how motivated your salespeople are. It’s a challenge that IT staffing firms need to understand.

Work Management 120

Work Management Fulfillment Sample Positioning 120

DiscoverOrg

FEBRUARY 1, 2019

Welcome to the next generation of sales enablement chat. Most people still think of chatbots as a mildly annoying pop-up that asks a general question, often used as a search function. Welcome to the next generation of sales enablement chat. The history of chatbots – from Futureism.com.

Tips 120

Tips Outreach Sales Qualified Leads Click Rate 120

DiscoverOrg

JULY 3, 2018

That’s Intent data: The cloud of information generated by online searches, downloads, and clicks online. Luckily for a savvy salesperson, all that self-directed buyer research activity is done online, leaving a trail of buyer intent. And it’s not hard to follow, if you know what to look for and have the tools to track it.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

DiscoverOrg

MAY 12, 2016

As you well know, arousing curiosity, generating interest, and getting prospects to open up about their priorities is about as easy as potty-training a coyote.” But a commitment to lifelong learning is just as important; it keeps our minds sharp and gives us a wider perspective of the world outside our own backyards.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Ranking Ethics Tips 120

DiscoverOrg

SEPTEMBER 5, 2018

Let me use a DiscoverOrg example: We work with a particular client, and because of the quality and the accuracy of the data and the sales intelligence that we provided, the demand generation team at this particular client was able to take a very meaningful metric in their world and improve it 14x over.

Top of Funnel 141

Top of Funnel Video Marketing Marketing Qualified Leads Lead Ranking 141

DiscoverOrg

SEPTEMBER 5, 2018

Let me use a DiscoverOrg example: We work with a particular client, and because of the quality and the accuracy of the data and the sales intelligence that we provided, the demand generation team at this particular client was able to take a very meaningful metric in their world and improve it 14x over.

Top of Funnel 120

Top of Funnel Video Marketing Marketing Qualified Leads Transparency 120

DiscoverOrg

MAY 7, 2019

Lead generation. They will get burnt out on using crap data, in turn, not helping them realize their actual potential in setting quality meetings or generating qualified leads. 3: Sales intelligence for lead generation. Creating an Ideal Customer Profile. Using the technology stack. Data quality and management.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

MAY 23, 2018

Kill lead generation channels that don’t convert. But we didn’t want to spend money on Marketing functions – that were generating results – without generating a return. You’ll learn how to align your sales and marketing teams around data, to boost results in the following scenarios: Agree on “good fit” criteria.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

JUNE 15, 2016

The organizations sampled marketers, demand generation managers, and executives to learn the biggest and most common challenges to creating effective marketing campaigns. Deep pockets and friendly budgets aren’t enough to fix this demand gen bottleneck; a better content creation model is needed.

Customer Surveys 120

Customer Surveys Peer-to-peer Marketing Management Lead Ranking 120

DiscoverOrg

AUGUST 7, 2018

Demand Gen Report, 2016). Bombora’s Surge algorithm factors in the amount of content consumed, the number of content consumers, the type of content consumed, time on page, scrolling speed, and other indicators to generate a surge score for each company on each topic.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

DiscoverOrg

AUGUST 7, 2018

Demand Gen Report, 2016). Bombora’s Surge algorithm factors in the amount of content consumed, the number of content consumers, the type of content consumed, time on page, scrolling speed, and other indicators to generate a surge score for each company on each topic.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

DiscoverOrg

MAY 30, 2018

But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. Test up to 5 demand generation tactics. Account-Based Marketing orchestration – sure, that sounds great,” you may think.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270