SnapApp

JANUARY 15, 2019

In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. Demand generation marketers, in particular, have a patchwork of myths to work through. The more pitfalls you can avoid as you plan a B2B demand strategy, the better.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate. of total marketing spending.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. He also writes for Demand Gen Report and ABM In Action. Before that, he founded Demandbase and practically invented the ABM technology category.

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Marketers are thinking about the goals they need to achieve and what audiences are demanding and building from there. I think one big area that marketers have made changes to is agendas.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. So how well do you deliver the financial business cases / ROI that CFOs demand?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

ClickZ

APRIL 29, 2020

As the demand for these kinds of solutions continue to grow, consolidation around these technologies will occur naturally as industry players aim to deliver on such demand. A survey by Gartner revealed that U.S. Forrester projections show spending on global marketing automation tech hit $13.4 The rapid growth of martech.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. At the same time as marketers are dealing with these challenges, customer demands continue to increase. Building more meaningful relationships. Increased relevance with AI.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. One thing is clear: Personalization works.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

InsightSquared

AUGUST 14, 2019

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Only B2B

SEPTEMBER 18, 2023

Why Automation Matters In an era inundated with leads, manual qualification processes fall short of meeting the demands. Continuous Monitoring : Consistent monitoring and optimization are essential; otherwise, automation could lead to a 35% reduction in effectiveness (Forrester).

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Launch Marketing

MAY 8, 2018

As B2B demand generation and buyer behavior continue to evolve, engaging your buyers requires various strategies, tactics and tools. While having your sights set on analysts from Gartner or Forrester are great to aim for, focusing on tier 2 and tier 3 analysts should also be targets for your startup to pursue.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

Content4Demand

JULY 13, 2021

According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. Steve Casey, a Principal Analyst at Forrester explains how the different data types can complement one another. If you’re not there yet, chances are you will be soon. Intent Data Do's and Don'ts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Only B2B

JUNE 19, 2023

According to a survey by Demand Gen Report, 82% of B2B buyers have a spending threshold in mind when evaluating potential solutions. A study by Gartner revealed that an average of 6.8 A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Metadata

NOVEMBER 17, 2021

Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. Director of Demand Generation @ ThoughtSpot.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Customer Experience Matrix

JULY 29, 2008

I’ve been pondering recently how to classify demand generation systems. Note that while this seems obvious, it’s quite different from how analyst firms like Gartner and Forrester set up their classifications. Right--classifying demand generation systems. But it could, and should, be handled more carefully. So far so good.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

SalesIntel

DECEMBER 27, 2021

According to Forrester Research, around 47% of B2B marketers claim to close less than 4% of their marketing leads. SalesIntel offers 1,200 on-demand researchers and 200 full-time researchers. The entire sales journey from the lead generation to the final lead conversion should be under the purview of lead nurturing.

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

Sword and the Script | B2B

NOVEMBER 23, 2021

The message in the copy indicated that sales were booming – the dealership didn’t have enough salespeople to serve the demand. After the advertisement was published, sales demand increased even more. A car dealership published an advertisement promoting several open sales positions.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Kabbage

OCTOBER 18, 2016

Fortune 500’s are adopting Predictive marketing platforms by the day and that’s not only apparent to analysts like Gartner and Forrester, it’s also apparent to us at Radius. In fact, a recent study from Demand Metric found that 80 percent of marketers blame marketing and sales flops on data quality.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Martech

FEBRUARY 25, 2022

Many marketers still view B2B marketing as one-to-one interactions, but Methananda pointed to Forrester’s Buying Groups Manifesto, which claims that B2B is also a buying group. According to Gartner, the average buying team size is between 14 and 23 people, and that depends on the size of the spend,” she said. Why we care.

Account Based Marketing 104

Account Based Marketing Top of Funnel ABM Buy 104

PathFactory

NOVEMBER 9, 2021

According to Gartner, online procurement of B2B solutions is expected to increase from 49% to 59% by 2023, with website sales surpassing salespeople as the leading source of revenue. We’ve all gotten used to the curated Netflix or Amazon experience of serving up personalized, data-driven content on demand. B2B buyers are no different.

Marketing AI 52

Marketing AI B2B Marketing Automation B2B 52

The ROI Guy

AUGUST 13, 2013

Gartner indicates that” Newly empowered and informed buyers are taking control of the sales cycle, which should be cause for concern for many sales leaders.” According to a new research report, IT buyers have dramatically changed. Looking at past strategies, products were pushed to a large, loosely defined customer segment.

Gartner 40

Gartner Marketing & Strategy Marketing Strategy Lead Ranking 40

Madison Logic

OCTOBER 4, 2023

Gartner indicates that sales reps have just 5% of a customer’s time in the B2B buying journey, leaving it up to marketers like you to convey the solution story and secure buy-in from the entire buying committee. Why CTV is Changing the ABM Game The buying journey is complex, unpredictable, and digitally driven from start to finish.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Martech

DECEMBER 8, 2021

We describe what B2B marketers are trying to do as ‘precision demand marketing.'” ” Data from Gartner suggests that 17% of time in the buying cycle is now spent with a salesperson — representing, said Cavanaugh “a massive decrease.” . “We really feel like ABM doesn’t go far enough. The product roadmap.

Account Based Marketing 69

Account Based Marketing Buy Process Marketing Automation Services 69

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. Up to 80% of B2B sales interactions between buyers and sellers will be happening in digital channels by 2025, according to Gartner.

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 123

Madison Logic

AUGUST 2, 2023

Why Personalization Matters Today’s buyers no longer want a personalized experience; they demand it. According to Forrester , 56% of marketers validate this approach, saying personalized content is key to a successful ABM strategy. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

ClickZ

SEPTEMBER 27, 2019

Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. A recent Forrester survey revealed that only 8% of sales and marketing executives believe their teams are strongly aligned. However, achieving this is a pain point for many companies.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Martech Advisor

DECEMBER 17, 2019

With over 20 billion connected devices in circulation by 2020 (as predicted by Gartner in a 2017 report) marketers will be looking to prioritize great customer experiences largely in the digital sphere. According to Gartner, RPA costs 1/5th the amount of an on-shore employee and 1/3rd that of an off-shore employee. nillion in 2021.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid. 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120