BrandMaker Blog

FEBRUARY 17, 2022

series with guest speakers: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams. Watch the session on demand to learn: The role marketing operations has in driving effective annual planning…. Watch the first webinar in our “Plan Smart. Pivot Fast.” PART 1: Is One-and-Done Planning Dead?

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PathFactory

JUNE 8, 2023

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. AI was all the rage at Forrester. If you don’t have a Partner program, it’s time to start one. Point solutions are dead.

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Allocadia

FEBRUARY 11, 2022

series with guest speakers: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams. Watch the first webinar in our “Plan Smart. Pivot Fast.” PART 1: Is One-and-Done Planning Dead? Discover the concept of cascading marketing planning and why it’s time to move away from “one-and-done” annual plans.

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Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

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Outreach

MARCH 8, 2021

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. In 2020, I led the research and authored the category-defining Forrester Wave™: Sales Engagement.

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Zoominfo

SEPTEMBER 24, 2021

CRM users on the front lines can’t serve modern customers using only core CRM,” the research firm Forrester said in a 2020 report. Consider these factors: Underserved Market Demands More Sales technology has been slower to grow than marketing tech — by recent counts, sales tech solutions number about 1,000 compared to 8,000+ MarTech products.

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Metadata

AUGUST 23, 2022

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Dear Forrester: what gives?

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Allocadia

MARCH 10, 2022

series with guest speakers: Forrester Principal Analyst Rani Salehi and BrandMaker CMO Jim Williams. A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. It’s no easy task, but it’s imperative to revenue growth. Pivot Fast.”

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Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Forrester looks at three major categories – market presence, strategy, and current offering. The Forrester Wave : Sales Content Solutions, Q4 2022. Market Presence.

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Forrester B2B

FEBRUARY 12, 2022

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. So why do marketers have so much trouble with demand program planning? The Forrester Marketing Program […].

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Madison Logic

SEPTEMBER 26, 2023

Craig Ziemkiewicz, Director of Product Marketing at Madison Logic with special guest, John Arnold, B2B Principal Analyst at Forrester, discuss leveraging CTV advertising to accelerate B2B brand building and demand generation strategies.

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Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

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KoMarketing Associates

AUGUST 24, 2017

As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process. B2B Marketers Eye Customer Experience Demands. Previous research has shown that B2B marketers are growing to understand the demand for more enhanced customer experiences.

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Madison Logic

NOVEMBER 30, 2023

You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

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Porch Group Media

DECEMBER 2, 2021

Forrester and Adobe) How to identify if your customers are moving before they move so you can put in strategies to retain them at a new location. The post [ON-DEMAND WEBINAR] Build a Data-Informed Customer Retention Strategy in 2022 first appeared on V12. Companies who prioritize customer experience see over 1.5x

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Directive Agency

FEBRUARY 1, 2022

If you’ve been in the Marketing Operations or Revenue Operations world for a while, you’re probably familiar with demand waterfalls. The original demand waterfall was published by SiriusDecisions (now part of Forrester) back in the early to mid-2000s. Now, there’s another version… released last year under the Forrester brand.

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ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. Business user empowerment, considering not just functional capabilities, but how well a platform attracts and incentivizes customers and responds to shopper demands. Of those, SAP and Salesforce led the pack.

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Conductor

SEPTEMBER 9, 2020

Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. Can you do on-demand research on keywords, topics, audience sentiment, demographic insights, competitive research, and more all in one spot? Collaboration across teams.

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The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

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Rev

APRIL 2, 2019

According to a recent IDG white paper on lead generation , 61% of B2B marketers say increasing demand is the top challenge they face today. In theory, scaling a B2B business just requires boosting demand. In actuality, however, demand generation is becoming an increasingly difficult challenge for B2B marketers to meet.

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Marketing Interactions

AUGUST 1, 2021

I just read a recommendation that B2B organizations should allocate 46% of budget to brand marketing and 54% to demand gen. Demand marketing is said to be focused on short-term acquisition – those 5% – 10% of buyers currently in-market. Demand – urgency. Demand – advancement. Demand – acquisition.

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ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

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The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

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Biznology

JANUARY 13, 2022

May 2-4, Austin and “digital experience,” Forrester B2B Summit North America. This is the Sirius Decisions conference of yore, now incorporated into the Forrester brand. Forrester also operates related conferences on CX, data, tech and innovation. It serves sales, marketing and product people. An EU version running June 22.

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Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. Lenati is well-known for its human-centered design and analytical rigor, but its energy and passion that most distinguishes our firm,” he added.

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Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth. Don’t make your buyers feel constantly sold to.

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ANNUITAS

MAY 5, 2016

Marketers are often eager to get started on the road to Demand Process Transformation℠. Three common mistakes can wreak havoc on demand generation planning, no matter how ready you think you are to move forward. A research-based, customer-centric strategy must always drive the development and approach of any Demand Generation program.

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Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

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Terminus

JUNE 14, 2023

So great Forrester is bringing back the importance of “customer value” front and center, as it can get lost with enterprises wanting to exceed the bottom line and shareholders’ wealth. “Forrester B2B Summit was a perfect event to focus on my craft as a marketer.

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Terminus

JUNE 14, 2023

So great Forrester is bringing back the importance of “customer value” front and center, as it can get lost with enterprises wanting to exceed the bottom line and shareholders’ wealth. “Forrester B2B Summit was a perfect event to focus on my craft as a marketer.

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TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. Demand gen vs. ABM. It’s a logical combination in many ways.

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Televerde

APRIL 30, 2020

Enter Televerde , the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, to help companies solve these complex challenges. Registration: [link]. About Televerde. Mockingbird Communications. +1 1 617 913 2404. jennifer@mockingbirdcomms.com.

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QuanticMind

OCTOBER 11, 2018

New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. Not surprisingly, around 45 percent of CMOs and other marketing decision makers indicate that measuring results is a major challenge, according to Forrester.

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6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

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6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

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PathFactory

MAY 31, 2021

As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”. The post Content Intelligence Is Crucial For Keeping Up With B2B Buyer Demands appeared first on PathFactory. So how does content intelligence actually work? Click here to register!

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PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

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