field Demand Features Google Salesforce.com 
Customer Experience Matrix
JULY 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.
Customer Experience Matrix
DECEMBER 3, 2008
My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. Pardot and other SMB systems don’t just offer a few simple features.
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Customer Experience Matrix
JULY 20, 2009
That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software.
Customer Experience Matrix
JUNE 17, 2009
Summary: Marqui started as a Web content management system and then added basic demand generation. Marqui is one of the oldest demand generation vendors, founded in 2000. It added demand generation features later in response to client requests. It added demand generation features later in response to client requests.
Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. With a boatload of advanced features and an affordable price point, Genoo hopes to earn a spot on the shortlist for any marketing automation / lead gen purchase.
Directive Agency
MARCH 7, 2019
Nadya has been featured in Entrepreneur, The Huffington Post, The Next Web, Forbes, MarketingProfs, Social Media Examiner and more for her notable success in the marketing field. She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing. Michelle Killebrew. Dr. Nancy Richmond.
Customer Experience Matrix
OCTOBER 8, 2010
Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Functional vendors generally expand first by thickening features within their original quadrant and then by spreading into adjacent quadrants.
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