Smashmouth Marketing
OCTOBER 20, 2010
Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0
Smashmouth Marketing
JANUARY 17, 2010
Thursday I did a webinar with NetProspex (Slideshare below) and in it I referenced 10 experts that I rely on for B2B Demand Gen knowledge and insights. They are listed below, and you can find them in my twitter list: [link] ps. We had an echo for the first 6 minutes.
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Smashmouth Marketing
NOVEMBER 2, 2010
I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. The list is vast and full of some fantastic peers of mine, and you can only choose 3. So choose wisely.
Smashmouth Marketing
MARCH 19, 2009
The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So how does this apply to lead gen/demand gen? But how should we incorporate this information into the management of a demand gen program?
Smashmouth Marketing
MARCH 3, 2009
The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So how does this apply to lead gen/demand gen? But how should we incorporate this information into the management of a demand gen program?
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