Marketing Automation Vendor Consolidation: Lessons from History
Customer Experience Matrix
JULY 22, 2010
Will they merge with complementary firms to offer a broader range of capabilities? Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors. Eloqua and Silverpop are the obvious candidates. But what, exactly, will the consolidation look like?
120 
Let's personalize your content