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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

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Online Marketing Systems Are Still Very Fragmented

Customer Experience Matrix

Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. If you compare this list of applications with the handful of seemingly integrated products, you’ll see that no product comes close to covering all the bases.