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Upcoming Event: How To Build A Demand Generation Machine With.


First Event: How To Build A Demand Generation Machine With Online Events WHEN: Wednesday, April 28, 2010, 11:00pm PDT / 2:00pm EDT / 7:00pm BST Every marketer responsible for lead generation and nurturing knows the power of online events. However, most still find it challenging to build a demand generation machine that turns out audience and fuels their sales department with quality leads.

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ). Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors. A few might survive as independents serving the most sophisticated clients. Eloqua and Silverpop are the obvious candidates.

Online Marketing Systems Are Still Very Fragmented

Customer Experience Matrix

The traffic generation side includes: - email campaign systems like Responsys and Silverpop ; - search engine marketing like Efficient Frontier and Did-It ; - online advertising like Doubleclick and Tacoda ; - search engine optimization like Apex Pacific and SEO Elite ; and - mobile advertising like Knotice and Enpocket (There are many more vendors in each category; these are just top-of-mind examples, and not necessarily the market leaders. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics.