Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Should you care more about Digg submission than about comments? In many ways, social media and your other marketing efforts create demand, which is then harvested via searches.

Social Media 159

Social Media Media Digg Marketing Analytics Tools 159

Webbiquity

JANUARY 21, 2011

LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. The recession dampened demand, while at the same time the emergence of social networking and changes in the buying and hiring processes forever altered the playing field. As the authors of the report note: In the old days…. Then things changed.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

JULY 9, 2010

Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. It also uses a number of Twitter accounts for business news and the industrial index. For instance, VA Mortgage Center.com ratings are shared on Twitter and on our company’s website.

Tips 100

Tips Ning BtoB Digg 100

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. How has email marketing changed in the last few years? Post this on Diigo.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read. Check out the Webbiquity bookstore.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

SEPTEMBER 1, 2010

For example, “PRO: Twitter gives us a great way to leverage PR. When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# How to Reach Out to Bloggers by Chris Brogan. Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Adobe Experience Cloud Blog

JULY 15, 2010

We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 3. Twitter 101. Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. Create thought leadership content.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Biznology

FEBRUARY 5, 2013

I have never started one myself as this method demands full commitment and full seriousness. The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. They’re all kings of the email newsletter — and I am never disappointed. Who would’ve known?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. The book is rich in case study examples from companies like Southwest Airlines and Harley Davidson. Share this on Bebo. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Planning Media 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

WebMarketCentral

JANUARY 5, 2009

Start Twittering. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. For example, Tim Young the relief pitcher for the Expos and Red Sox has a Wikipedia page, but Tim Young , CEO of on-demand social networking platform Socialcast doesn't. to photo-sharing sites like Flickr.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Implement “subscribe” buttons via RSS and Email 23. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

OCTOBER 11, 2010

Don’t forget that you can use various social media channels like SlideShare and YouTube —not only Twitter and Facebook—to drive people to your blog. Seek out other influential experts and bloggers from your industry and engage them in thought-provoking discussions.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Digital B2B Marketing

MARCH 28, 2011

In fact, they question if Twitter is more of a broadcast medium than a social medium. The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. Sound impressive?

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 link] Demand Satisfaction! blog comments powered by Disqus More Subscription Options » Twitter RSS Top 6 Today 1 10 Creative Uses of the New Facebook Profile [P. 2 The Total Lunar Eclipse As Seen By Twitter User.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Biznology

AUGUST 20, 2013

Instead, you’ll probably need to spend money on Twitter and Facebook advertising if you want to earn easy Likes and followers; otherwise, you can cross-promote your social media properties across all aspects of your company, making sure that your multiple social media profiles are fully-integrated into the rest of your brand.

Paid Content 80

Paid Content Google De-duplication Digg 80

Customer Experience Matrix

NOVEMBER 29, 2010

Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. It has since added a connector for Oracle CRM On Demand. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

JANUARY 10, 2010

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. by HubSpot. by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. For anyone who wants a cool, custom Twitter background but is design-challenged, My Tweet Space provides a wide selection of free and low-cost professionally designed backgrounds to enhance one’s Twitter presence.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Biznology

SEPTEMBER 10, 2013

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Webbiquity

MARCH 3, 2011

How can you utilize texture, transparency, and even Twitter to spice up website design? 20 Resources for Displaying Twitter Updates by Mashable. Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Digital B2B Marketing

APRIL 6, 2011

It was the silence of Twitter. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Biznology

JANUARY 7, 2014

And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. You need to jump in, feet-first, into social media, including your own personal Facebook, Twitter, or Google+ profile.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Digital B2B Marketing

MARCH 31, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Demand Generation , Media Tagged with audience , B2B , ROI , value Like Be the first to like this post. It is your marketing gold. Views expressed are my own.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 24, 2011

For us, social sign-on is both convenient and puts us in control, with the ability to stop facebook messages or block twitter followers on our terms. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Will you go all the way and remove your registration forms?

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 15, 2011

Unfortunately brand marketers often follow their lead, looking to develop followings on Twitter with mass follow tactics or drive traffic using low value comments and links back to their own sites. Share your comments below or send them to me on twitter at @wittlake. What other marketing activities belong on the list?

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

APRIL 7, 2011

If so, please comment below, or share your opinion with me on Twitter at @wittlake. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Views expressed are my own.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

APRIL 4, 2011

Find me on twitter ( @wittlake ) for marketing conversation and the occasional weekend gardening comment and photo. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. Views expressed are my own.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 27, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. of all US online display dollars, according to eMarketer. Views expressed are my own. Theme: Enterprise by StudioPress.

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

MARCH 11, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Will you set your content free?

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

MARCH 21, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Views expressed are my own.

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 17, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. But data collection and profiling will continue , accompanied by a new disclosure and opt-out. What is your opinion?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 9, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Part two, with marketing activities still prevalent today, will be published next week. Views expressed are my own.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100