Digital B2B Marketing

MARCH 25, 2011

Extreme Expectations Audience demands are higher than ever. Subscribe to Email Updates Posts by Category Content Demand Generation In Practice In Theory Measurement Media News Rants Research @Wittlake on Twitter Five Tips for Marketing to Technology Decision Makers, from @ BabcockJenkins head of technology. Views expressed are my own.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Webbiquity

FEBRUARY 11, 2011

Writing has always been a demanding vocation, but the challenge of producing copy that stands out and compels people to action in today’s environment of sensory overload is uniquely daunting. Share this on LinkedIn. Sentences must be short. Ideas must be explicit. Prose must be lucid. Share this on Bebo. Share this on Facebook.

Copywriting 100

Copywriting Tips Digg Copyright 100

Writing on the Web

FEBRUARY 14, 2011

It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. Share this on LinkedIn. The best way to do that is by telling a compelling story. In a story, you not only weave in a lot of information, but you also arouse your reader’s emotions and energy. Post on Google Buzz.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

So I have been thinking a lot this summer about the effectiveness of our demand generation efforts this year. The unvarnished truth is I believe it’s getting harder and harder to make your demand generation efforts stand out. Share this on Linkedin. And perhaps these two things have something in common. Tweet This!

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Writing on the Web

MAY 9, 2011

He’s courteous and friendly, but he’s demanding because he wants me to grow in value to my company.’”. Share this on LinkedIn. After Coach X’s assessment testing, John knew he had found the right business coach.&#. ““Coach X is there to make me better at work. He’s not a psychologist. Blog this on Blogger.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. How has email marketing changed in the last few years? Post this on Diigo.

Tactics 100

Tactics Email Marketing Marketing & Strategy Marketing Strategy 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Building demand for their unique point of view. Share this on Linkedin. Social Media changes that and elevates Trust to the individual level. This is actually good news for the B2B Marketer. We get to help our thought leaders build trust virtually before they even walk in the door. Tweet This! Share this on Facebook.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

JANUARY 27, 2011

Share this on LinkedIn. FTC Disclosure: Webbiquity has no financial relationship with any of the vendors mentioned in this post. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on Mixx. Share this on Reddit. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Writing on the Web

JULY 9, 2010

Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us.

Tips 100

Tips Ning BtoB Digg 100

Webbiquity

DECEMBER 16, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale … The Perfection of Marketing by James Connor. Share this on LinkedIn. Check out the Webbiquity bookstore. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

SEPTEMBER 7, 2010

Share this on LinkedIn. Tags: Marketing Automation and Demand Generation Alexandre Sagala. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Tweet This!

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

SEPTEMBER 1, 2010

Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” Share this on LinkedIn. How to Reach Out to Bloggers by Chris Brogan. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Share this on LinkedIn. A free service for setting up, promoting and hosting Twitter chats. Social and Alternative Search Engines. Searches can also be filtered by platform. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Businesses will demand Intelligence not Social Media – Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed – we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Share this on Linkedin. Tweet This!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

JULY 15, 2010

We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 5. LinkedIn 101. Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. DO post events and create groups.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Webbiquity

JULY 28, 2010

Noting the importance of active participation, Evans writes: “The social web demands an active presence…if your profile isn’t up to date, if you’re not commenting, if you’re not making connections, you don’t exist. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

FEBRUARY 5, 2013

I have never started one myself as this method demands full commitment and full seriousness. The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. They’re all kings of the email newsletter — and I am never disappointed. Who would’ve known?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

WebMarketCentral

JANUARY 5, 2009

Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. For example, Tim Young the relief pitcher for the Expos and Red Sox has a Wikipedia page, but Tim Young , CEO of on-demand social networking platform Socialcast doesn't. to photo-sharing sites like Flickr. Start Twittering.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Online Marketing Institute

JANUARY 4, 2011

Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. On LinkedIn Make sure your Profile is public with Your Blog, Website and Facebook pages entered in your Settings (Profile Section) where you are allowed 3 website URLs 71. Be yourself even if it is a company blog.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.

Linkedin 100

Linkedin Media B2B Digg 100

Webbiquity

JANUARY 10, 2010

Noting that with the collective millions of tweets produced every day, there is “an emerging demand to sieve signals from noises and harvest useful information,&# Yung-Hui Lim reviews Twitter analytics tools that can help with the task, including Twitalyzer , Trendistic (formerly Twist), Twitt(url)y and TweetStats.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Customer Experience Matrix

NOVEMBER 29, 2010

Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. It has since added a connector for Oracle CRM On Demand. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

NOVEMBER 22, 2010

Think for yourself!&#. • &# One of the biggest mistakes we make in our growth strategies is to assume that we can create demand in the markets we select. Share this on LinkedIn. That takes big money and lots of time. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100

Digital B2B Marketing

MARCH 24, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Are you ready to market your marketing and begin changing perception and behavior? Theme: Enterprise by StudioPress.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 28, 2011

Twitter may not be a social network if Facebook or LinkedIn define social networking. Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

MARCH 27, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

MARCH 31, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Demand Generation , Media Tagged with audience , B2B , ROI , value Like Be the first to like this post. It is your marketing gold.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Online Marketing Institute

DECEMBER 23, 2010

link] Demand Satisfaction! Right on queue, I read an article today on Mashable by Leyl Master Black, titled, 4 Tips for B2B Marketing on Facebook. It’s a fantastic post for all those selling to other businesses, but there was one tip that [.] » GetSat + Facebook on Mashable [.] Thanks, Leyl!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Digital B2B Marketing

MARCH 11, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post. As a client once told me: If you must have a registration form at all, keep it short. People aren’t willing to make up that much information for your content.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Webbiquity

MARCH 3, 2011

Frequent best-of contributor Laurie Sullivan explains how the Instant Preview feature in Google search works, and why it “could prompt an increase in demand for designers and put more emphasis on colors and page layout…(and) have brands scrambling to redesign Web sites.&#. Share this on LinkedIn. Share this on Bebo.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Digital B2B Marketing

APRIL 7, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

APRIL 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. A marketer during the week, my weekends are often spent with family in the garden, which has grown well beyond its small corner.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 21, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. If not, you need to ensure your organization, not just your marketing , is aligned around a common idea. Photo caption updated, thanks Robert !

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 17, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 9, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100