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Top B2B conferences for 2022

Biznology

Organized by Demandbase. May 2-4, Austin and “digital experience,” Forrester B2B Summit North America. This is the Sirius Decisions conference of yore, now incorporated into the Forrester brand. Forrester also operates related conferences on CX, data, tech and innovation. And soldier on. An EU version running June 22.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Dear Forrester: what gives?

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Demandbase ABM Innovation Summit 2019

SWZD

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) but worth reviewing. Here’s my take….

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MarTech’s ABM experts to follow

Martech

Before that, he founded Demandbase and practically invented the ABM technology category. Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. He also writes for Demand Gen Report and ABM In Action.

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What is account-based marketing today and how has the space evolved?

Martech

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Consolidation of ABM and demand gen. Another notable development among ABM vendors is the move to consolidate ABM with demand generation. Rich, MRP, Madison Logic, Terminus and more.

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The Next $100 Million of Growth

DemandBase

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million. The First $100 Million.

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Account Based Marketing: A Game Changer Of Marketing World

Only B2B

We know Demandbase, a titan lead generation company acquired Engagio. Now you cannot solve demand generation problems with quantity leads. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. If there is a model constructed to eliminate unsellable demand is great for them.