Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

KoMarketing Associates

MAY 1, 2019

As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. Previous research has indicated that marketers and sales teams are coming closer together to achieve similar goals, such as demand generation.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

KoMarketing Associates

NOVEMBER 29, 2017

Adobe and Ovum recently published the “Digital Marketing in the High-Tech Industry” white paper, taking a closer look at how high-tech industry marketers are adhering to customer demands. Demandbase surveyed 400 agency marketers earlier in 2017 to gauge their use of ABM. The Shift Toward Account-Based Marketing.

Account Based Marketing 198

Account Based Marketing ABM Work Management Demand 198

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

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DemandBase Marketing AI Advertising Channels Enterprise Management 52

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. One of the other things I noticed was the comfortable relationship the Demandbase executives appeared to have with the executives from Salesforce – the major sponsor.

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DemandBase Account Based Marketing ABM B2B Thought Leadership 48

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. The post 3 Demand Generation Trends to Watch in 2019 appeared first on Annuitas.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Increase ad frequency and adjust to include CTA to capture the demand. DEMAND Community Join 1,438 members (and counting) in the only community for demand gen marketers.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

DemandBase

MAY 21, 2020

Demand Generation. Like Demandbase, most of our revenue comes from building the tech that creates digital experiences for users. But how do CMOs know what needs to change to support this pillar of demand strategy? Dan Martinez, Director Global Marketing, Demand Generation & Communications at O.C. Demand Generation.

Account Based Marketing 98

Account Based Marketing ABM Budget Programs Demand 98

PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Now supplemented with Demandbase’s Intent-Data layering , PureSyndication equips B2B marketing and sales teams with actionable lead insights to accelerate the buying process.

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Conversica

JANUARY 8, 2020

Below we will discuss how the Demand Unit Waterfall and Conversica Sales AI Assistant s can help B2Bs overcome many of the issues around context and conversations. What Is the Demand Unit Waterfall? The Demand Unit Waterfall, developed by SiriusDecisions , is a lead management framework focused on Account-Based Marketing (ABM).

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

JANUARY 30, 2024

New product launches, performing marketing campaign analysis, forecasting customer demand, and more. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) Clustering Model This model groups data points with similar characteristics.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. I like to go back to the whys : why Demandbase and why now?

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Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. Meet Demandbase Piper Earlier this month, we rolled out the red carpet for the Demandbase Piper B2B DSP — the new name for our proprietary B2B ad tech.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

The Point

JUNE 26, 2009

Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.

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DemandBase Landing Pages Leads Lead 100

Engagio

MARCH 17, 2021

In the mid-2000s, inbound marketing and demand generation revolutionized the way B2B brands go to market. ABX enhances every aspect of the buyer experience, throughout the B2B lifecycle, and dramatically out-performs simplistic ABM and traditional demand gen. No more wasting budget by marketing to companies that weren’t a good fit.

Account Based Marketing 161

Account Based Marketing DemandBase ABM Inbound Marketing 161

Engagio

DECEMBER 7, 2022

Most demand generation marketers tend not to think much about branding. The post Creating Your Brand on a Foundation of Trust appeared first on Demandbase. But your brand can have a massive impact on the success of all aspects of your go-to-market.

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DemandBase Brand Identity Branding Demand Generation 77

ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today. Not at the event? Catch a recording of our keynote session here.

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B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Engagio

APRIL 12, 2024

So are predictable business operations … for strategic planning (forecast demand) and resource allocation (both human capital and technology investments). Equilar used Demandbase ABX Cloud to consolidate their data, gaining a clearer view of their pipeline. Predictable Business Operations: Predictable revenue is great.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

AUGUST 9, 2023

Before that, he founded Demandbase and practically invented the ABM technology category. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase.

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

KoMarketing Associates

NOVEMBER 9, 2017

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. Developing ABM tools that are easy-to-use and address team alignment and measurement will be an important part of advancing ABM even further in the years to come,” said Kent Ragen, vice president of Channel Sales at Demandbase.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

Contently

JANUARY 31, 2023

Adapt product innovation roadmaps to pilot functions that AI predicts will be in high demand. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase. Examples include: Enhance customer service processes to solve the customer’s problem before they have it.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Biznology

JANUARY 13, 2022

Organized by Demandbase. August 17-18, Singapore and virtual “on-demand,” B2B Marketing Leaders Forum Asia 2022. And soldier on. Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed. February 8, all virtual, SMART conference. February 28-March 2, Scottsdale, B2B Marketing Exchange.

Conference 197

Conference B2B Forrester Marketing Management 197

DemandBase

JANUARY 27, 2020

How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? After six months of inactivity, Collin, the Sales Development Rep assigned to the account received notification from the Demandbase Conversion Solution that account engagement was trending onsite. Capitalizing on Anonymous Intent.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times. Digital marketing leaders can use this research.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

DemandBase

MARCH 23, 2020

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. With demand waning and budgets tightening, this is not the time to waste precious marketing dollars chasing people or companies that will never buy your products.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

Engagio

OCTOBER 11, 2021

Demandbase has since expanded the definition of ABM beyond just “M” for Marketing to ABX, Account-Based Experience, to address the full customer lifecycle — from awareness to purchase to retention and expansion. Recently, Demandbase was named to Constellation Research’s Constellation ShortList B2B Marketing Automation for the Enterprise: .

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

SmartBug Media

APRIL 4, 2022

Demandbase. Demandbase uses artificial intelligence to pull information from first- and third-party data, which moves you past spam and on to relevant and deep insights from the accounts you’re targeting. Read the full case study.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. The post The Account-Based Revolution: From Origins to AI-Driven Futures appeared first on Demandbase.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

DECEMBER 2, 2022

Watch this on-demand Go-To-Market Lab to learn to use data and insights to light up the journey and deeply understand your accounts. The post Go-To-Market Lab: How to use Data and Account Intelligence for Smarter Go-To-Market appeared first on Demandbase.

DemandBase 52

DemandBase Demand Marketing 52

Engagio

DECEMBER 2, 2022

This Demand Gen Report Buyer Insights & Intelligence series session will take a research-backed approach to explore the changing B2B buyer’s journey through the lens of both sales and marketing. The post Stop The Insanity — Deliver Better Buyer Experiences Or Else appeared first on Demandbase.

DemandBase 62

DemandBase Advertising Benchmark B2B Sales Demand 62

Engagio

SEPTEMBER 28, 2022

Hear how ZS, a global technology and consulting firm, partnered with Quarry, a B2B demand generation agency, to help them break through the noise and reach key decision makers at their top accounts. The post Award-Winning ABM: Strategies to Reach and Influence Key Decision Makers appeared first on Demandbase.

Demand Generation Agencies 62

Demand Generation Agencies Account Based Marketing ABM DemandBase 62

Engagio

OCTOBER 31, 2022

This webinar, hosted by Frost & Sullivan Partner and VP, Roberta Gamble, interviews Jodi Lebow, Director, Global Demand Center at Hexagon to discuss how implementing ABM across her organization has enabled them to increase productivity, engage prospects more effectively, and deliver a consistent brand experience that skyrockets engagement.

Webinar Metrics 62

Webinar Metrics DemandBase Account Based Marketing ABM 62

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. Join Demandbase leaders, CEO Gabe Rogol and CMO Peter Isaacson, as they kick off the ABM Innovation Tour with some deep insights, fresh intel, and provocative projections for the future of B2B marketing.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98