Smashmouth Marketing

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

JUNE 17, 2010

More Smashmouth Demand Gen Product Reviews. Returning visitors can have lead scores improved and salesforce activities scheduled upon further visits. When I visit your site, do you know if I'm a lead?

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

Smashmouth Marketing

MARCH 2, 2010

How often do demand gen experts ask their sales team, "How are your leads?", "Are your appointments meeting your expectations?" Join me and Craig Rosenberg, the Funnelholic , Tuesday March 2, at 10AM PST / 1PM EST. You can register here: The 10 Pillars of an Ideal B2B Demand Gen Platform. Do you ask for feedback in a timely manner?

Demand 100

Demand Lead Gen Sales Qualified Leads B2B Sales 100

Smashmouth Marketing

JANUARY 3, 2010

January, along with June and October, are the biggest Demand Gen months for Green Leads, and it may be for you as well. Just a quick note to everyone who might be spending the next few weeks planning for the new year. Don't take your eye off the ball.

Demand 100

Demand Sales Qualified Leads B2B High Quality Lead 100

Smashmouth Marketing

JUNE 14, 2010

My domain expertise is B2B Marketing and Sales, especially Demand Gen. Set some up for your best prospect titles, when a new record is created with "demand gen" or "marketing operations", and funnel that feed to your data analyst for addition to your nurturing/lead queue. Data - Most data sources (Jigsaw, LinkedIn, etc.)

B2B Sales 100

B2B Sales Enterprise Management Demand Top of Funnel 100

Smashmouth Marketing

AUGUST 3, 2010

Does that make us the demand gen capital of the world? Andover is now undisputably the demand gen capital of the world. Half of these companies are located in the Merrimack Valley, with Andover in the center of the map. So if you are looking for BAO competitors , just look over your shoulder.

Demand 100

Demand Lead Gen Advertising Agencies Lead Generation 100

Smashmouth Marketing

AUGUST 24, 2009

A balanced approach seems to be the mix of choice with a slight favor to Outbound activities As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. Tags: poll outbound inbound demand marketing linkedin sales. Having this widget capability would be huge.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Smashmouth Marketing

OCTOBER 12, 2009

15 Demand Gen Thoughts - Make Your Q4 Numbers View more presentations from Michael Damphousse. We delivered not 10 reasons, but 15 thoughts to ponder. Thought I'd share it. My favorite: social media techniques augment cold calling - warm calling converts more of your prospects into qualified opportunities.

Demand 100

Demand Cold Calling Sales Qualified Leads High Quality Lead 100

Smashmouth Marketing

JULY 19, 2010

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses.

Demand 100

Demand B2B Blogger B2B Sales 100

Smashmouth Marketing

OCTOBER 21, 2009

But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen. Professionally, I can see demand gen goodness for inbound marketing all over it. If someone has already written about this, forgive me. Personally, I'll love it.

Demand 100

Demand Google B2B Inbound Marketing 100

Smashmouth Marketing

JULY 6, 2010

Are your content marketing efforts going to impact demand gen ? I've made my share of typos in rushing out an email here and there, but it does seem that a business communication rife with errors really gets you off on the wrong foot. Can you afford to take a chance? You owe it to yourself to pay attention.

Impressions 100

Impressions Demand Content Marketing Content 100

Smashmouth Marketing

MARCH 29, 2010

Demand Gen Basics - Yes, we specialize in appointment setting, but we are in the industry of Demand Gen and appointment setting isn't just about dialing the phone any more. If the whole team doesn't have chemistry together, we won't thrive.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

AUGUST 25, 2009

Demand Gen specialists balance their mix of Inbound and Outbound 30% more than generalists. As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. The experts balance Inbound Marketing with Outbound Marketing.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

JANUARY 11, 2010

Once we started working together, the folks there realized that I always have an opinion, especially as it pertains to Demand Gen. Most of my recent discussion has been about Unified Demand Gen(sm) -- the philosophy of blending inbound marketing and outbound marketing to maximize your lead generation activity.

Demand 100

Demand Webinar Metrics B2B Marketing Tips 100

Smashmouth Marketing

JUNE 16, 2022

The Acquisition Expands Both Companies’ Demand-to-Pipeline Offerings. Green Leads will continue expanding SDR/BDR/LDR staffing in the US and globally to meet the increasing demand. ACTIVATE really is the perfect fit and will carry on the legacy of Green Leads for our employees and clients. However, there is more work to be done.

Sales Qualified Leads 191

Sales Qualified Leads Leads Lead Marketing Qualified Leads 191

Smashmouth Marketing

NOVEMBER 29, 2022

CloudTask's CEO, Amir Reiter spoke to Green Leads CEO Mike Farrell, about his career path, the right go-to-market strategy, the pros and cons of the new tech stack coming out, demand generation, and what you should look out for when buying or selling your product or service. CLick Here to Watch & Listen.

Demand Generation Agencies 156

Demand Generation Agencies Leads Lead Marketing Qualified Leads 156

Smashmouth Marketing

JANUARY 28, 2010

So here are a few interpretations had the president been talking about Demand Gen. "We Today, in demand gen, we need to get paid on the leads generated and appointments set. As demand gen experts, we have to change. the inside and outside sales team and your outsourced demand gen teams. We do not give up. We do not quit.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

JUNE 30, 2009

I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. The examples I used were Cold Calling and Blog Marketing.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. The examples I used were Cold Calling and Blog Marketing.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

JANUARY 17, 2010

Thursday I did a webinar with NetProspex (Slideshare below) and in it I referenced 10 experts that I rely on for B2B Demand Gen knowledge and insights. They are listed below, and you can find them in my twitter list: [link] ps. We had an echo for the first 6 minutes.

Webinar Metrics 100

Webinar Metrics Demand Eloqua B2B 100

Smashmouth Marketing

DECEMBER 4, 2020

Don't let up on your demand generation/pipeline generation activities just because it is the end of the year. Prepare ROI studies, sell your programs internally, and get full year commitments to your budgets. Unless it is about pure survival, don't let panicky Q4 finance teams freeze your programs. Use it to your advantage.

Planning 149

Planning B2B Marketing Budget Programs Cold Calling 149

Smashmouth Marketing

JULY 1, 2010

Not sure I'm going to pick up the new iPhone just yet. I'm hearing about issues with the antenna, but I'm sure I'll have to make a decision when one of my daughters drops her phone into the pool this summer and I need to sacrifice my current iPhone as a replacement. It's been a tried-and-true pattern the past 3 summers.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Word of Mouth WOM 100

Smashmouth Marketing

SEPTEMBER 23, 2010

I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia. The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. One part of Seth's talk was on building a tribe.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

NOVEMBER 13, 2009

Produced this presentation for LinkedIn/Slideshare. Green Leads 101.

Demand Generation 100

Demand Generation Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

JANUARY 25, 2017

shifted B2B marketing focus to industrial-strength demand generation engines capable of delivering massive numbers of leads at scale. damphoux : For years the demand gen world has had the Inbound Marketing/Outbound Marketing debate, and you know I'm a staunch Outbound Mafia member. Google AdWords, marketing automation, etc.)

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

MARCH 14, 2020

How does this equate to a pay-for-performance demand generation? Obviously, this doesn’t take into account the value per lead or exposure of the branding/messaging that comes from a marketing event, but for the case of evaluating what a company can get for their budget, the numbers can illustrate the issue.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

SEPTEMBER 28, 2009

As buyers become savvier and inbound marketing demands increase, he said, "We see our clients' outbound demand generation initiatives augmenting the process to provide sales with intelligent leads that fully meet the criteria for direct sales involvement. The impact on demand gen?

Cold Calling 100

Cold Calling Telemarketing Inbound Marketing B2B Sales 100

Smashmouth Marketing

JULY 24, 2019

The topic of Quality vs. Quantity in demand gen has been a constant debate.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

AUGUST 19, 2009

Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Some have even gotten passionate about which strategy is the ultimate demand gen horse to ride, the majority seem to be implementing both inbound and outbound marketing equally.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Tags: marketing tips b2b marketing b2b demand gen product reviews b2b sales demand gen data lead gen cold calling inbound marketing inside sales lead lists. Lots of data on the research side.

B2B Sales 100

B2B Sales Jigsaw Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

JULY 24, 2019

The topic of Quality vs. Quantity in demand gen has been a constant debate.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

MAY 22, 2009

Alignment of Sales & Marketing Demand Generation Sales Enablement Social Media They each had significant focus, but as the union of both camp's topics of discussion, the umbrella topic of Sales & Marketing Alignment seems to cover it all. Tags: demand marketing linkedin facebook twitter sales2.0 Facebook for personal.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

JUNE 17, 2009

As a Demand Gen/Marketing junky, if there was one thing I came away with from MarketingProfs b2b Forum it's this: Go to the next MarketingProfs event they host! Tags: marketingprofs demand socialmedia marketing events sales2.0 It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic.

B2B 100

B2B Tagging Demand B2B Sales 100

Smashmouth Marketing

MARCH 31, 2011

This event is considered the premiere B2B Sales and Marketing event of the year and if you are into Sales, Marketing, Demand Gen, and any discipline that surrounds it, this is the event to attend. ” Demand gen specialists have long debated the topic of Sales Ready Leads--Quality vs. Quantity.

Peer-to-peer 100

Peer-to-peer Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 4, 2009

Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. Tags: lead nurturing demand marketing ebook whitepaper sales. I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Specifically the section of the impact on opportunities won. It's a must read.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

MARCH 1, 2010

If content syndication and webinars are part of your demand gen mix, you should explore Focus in more detail. Join me and Craig Rosenberg, the Funnelholic , Tuesday March 2, at 10AM PST / 1PM EST. You can register here: The 10 Pillars of an Ideal B2B Demand Gen Platform. What's' behind the curtain? I've fallen victim to that before.

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100