The Point

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This Year, Tackle These 3 Demand Generation Priorities First

The Point

Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. Or Social Media Analytics. Good content is what fuels modern demand generation.

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Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. However, that’s not necessarily true.

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Why a Hybrid Demand Generation Model is More Important than Ever

The Point

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. Maintain ABM campaigns and continue to generate awareness and engagement at identified target accounts. My prescription?

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Branding is Not Demand Generation. Stop Pretending That It Is.

The Point

Demand generation is hot. It’s why demand generation managers are suddenly as common as, well, marcom directors. It’s why systems consultants are reinventing themselves as “demand generation agencies.” As a demand generation marketer, however, I have an issue when brand marketers start to muscle in our turf.

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Meeting the Needs of the Self-Serve B2B Buyer

The Point

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. How should companies adapt their demand generation playbook to better serve the needs of the self-serve buyer?

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5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. Most will link from search or social media.). For more comprehensive social media measurement, consider a solution like Oktopost.).

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Lead Generation Losing Out to Social Media? Not So Much.

The Point

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Simply said: social media is not a budget category.