markempa

APRIL 24, 2009

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

FunnelEnvy

SEPTEMBER 4, 2023

In the fast-moving landscape of B2B marketing, demand generation isn’t just a buzzword; it’s the backbone of success. You may have the best product or service in the marketplace, but growth will be challenging if your target audience doesn’t know about you. They sound similar, but they are very different.

Demand 57

Demand Top of Funnel Demand Generation Agencies Marketing & Strategy 57

NetLine

FEBRUARY 1, 2018

Your heart’s in the right place – you’re developing content, spending time and resources in the hopes of converting your target audience into leads. Our own David Fortino shares the content syndication strategy that helps amplify audience while using a highly-targeted approach. If it’s CPL, they do.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Budget Programs Demand 40

Rev

JUNE 21, 2023

But you’re not wrong for thinking that the goals of lead generation and sales prospecting sound similar. While both strategies aim to generate new customers, lead generation focuses on generating large volumes of leads, while sales prospecting focuses on targeting and converting specific, high-quality prospects.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

B2B Marketing Directions

AUGUST 13, 2023

The B2B Marketing Benchmark survey used a sample of 1,954 B2B leaders from eight countries. LinkedIn and Ipsos reported some survey findings for subsets of the total survey sample. In the survey report, the term B2B leaders refers to the full sample of survey respondents.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Directive Agency

MARCH 6, 2017

Lack of Targeting. If you are expecting that you will have to hire a new account executive or add more phone lines because you launched a Facebook ad campaign you will be sorely disappointed. What does your target customer request or define their needs as when they contact you? Lack of Targeting. Industries. Retargeting.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Terminus

OCTOBER 25, 2018

As a B2B marketer, you’re probably well-versed in the basics of demand generation and account-based marketing. But how familiar are you with account-based demand generation? But many marketers are unsure how to properly measure account-based demand generation and what KPIs to use.

Demand Generation 32

Demand Generation Demand Enterprise Management Generation 32

Martech

OCTOBER 30, 2023

Additionally, Engage users now have access to the webinar recording and can download the.mp4 or share a direct link to the recording with anybody — regardless of whether the person attended the webinar or has a user account. Webinars are an integral part of many organizations’ demand generation and educational activities.

Marketo 112

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 112

Customer Experience Matrix

JANUARY 20, 2011

Here's a screenshot: You can also download an interactive sample. The downloadable sample only has descriptions under all the other tabs, but everything else is actually ready. If that's not fun, what is? But there's more: you get to see the results in colorful graphs. You'll recall that I wrote about that in an earlier post.

Marketing Automation Services 120

Marketing Automation Services Sample Vendors Lead Scoring 120

Inbox Insight

NOVEMBER 2, 2020

The use of intent data, while relatively new and often complex in nature, brings unbelievable value when it comes to demand generation and nurturing leads through the funnel. Source – Inside Intent Data: Unlocking Demand Generation Results. Third Party Intent Data: Which is Best for Demand Generation?

Intent Data 86

Intent Data Intent Top of Funnel Marketing & Strategy 86

Vision Edge Marketing

MARCH 30, 2021

Tools for social media engagement, content management, email automation, demand generation lead capturing, project management and workflow, customer relationship management (CRM), event management, web analytics, and the list goes on. Beware of Relying on Technology as a Replacement for Strategic Thinking. We wanted more.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

DiscoverOrg

APRIL 12, 2017

The study was orchestrated by Intelemark, a leading B2B demand generation services provider with over 50 years of combined experience driving results through custom calling campaigns. Request a free sample of DiscoverOrg data tailored to your target customers. Setting up the A/B data test. 300% more meetings booked.

ROI 224

ROI Sample Demand Generation Agencies B2B Sales 224

Terminus

JANUARY 24, 2020

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re a part of our own target market, which makes us the perfect guinea pig. And, as a company that offers a full-funnel ABM solution, it only makes sense that we’re using an account-based approach to market to our ideal customers.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

DiscoverOrg

JANUARY 2, 2019

When paired with a target account list or territory, Intent Data shows organizations who is most ready to buy – and who they should reach out to now. See what DiscoverOrg’s Intent Data looks like – get a free sample today ! As for integrating that data and making it actionable?

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Leadspace

FEBRUARY 17, 2020

It’s 2020 — are you excited about building your next target accounts list? It’s true you want to expand your current list of accounts, but you’re likely not looking forward to going through the slow, manual process of finding and handpicking who to target. Why Buying Lead Lists from Vendors Isn’t the Answer.

Lead Ranking 62

Lead Ranking Account Based Marketing Demand Generation B2B 62

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Ranking 100

Zoominfo

JUNE 8, 2020

I consulted ZoomInfo’s outbound demand generation experts to compile a list of the most common (and least creative) phrases used in outbound emails. That’s a pretty good sample size. Guess what we found? Final Thoughts on Sales & Marketing Outreach During COVID-19. There it is.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

The Point

DECEMBER 6, 2022

Based on the work we do with our agency’s B2B clients , here’s a basic, funnel-based approach to determining a realistic demand gen budget based on specific revenue targets: 1. Enter “target revenue” based on total revenue x the % figure from #2 above, plus your average deal size.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

NuSpark Consulting

JUNE 1, 2018

Much has been written about the top and bottom of the sales funnel, but your mid-funnel content marketing is also critically important to the demand generation process. Your media plan should not only target prospects based on their market segments, but also across the devices they use. What Mid-Funnel Content Is.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc.

Paper 100

Paper Lead Generation Sample Lead Ranking 100

Customer Experience Matrix

OCTOBER 14, 2008

Tags: lead management software selection raab guide demand generation.

Sample 120

Sample Work Management Marketing Management Demand Generation 120

Leadspace

FEBRUARY 17, 2020

It’s 2020 — are you excited about building your next target accounts list? . It’s true you want to expand your current list of accounts, but you’re likely not looking forward to going through the slow, manual process of finding and handpicking who to target. . Probably not. .

Lead Ranking 62

Lead Ranking Account Based Marketing Demand Generation B2B 62

Zoominfo

JUNE 8, 2020

I consulted ZoomInfo’s outbound demand generation experts to compile a list of the most common (and least creative) phrases used in outbound emails. That’s a pretty good sample size. Guess what we found? Final Thoughts on Sales & Marketing Outreach During COVID-19 There it is.

Paid Search Agency 147

Paid Search Agency Zoominfo Companies Ad Building 147

Heinz Marketing

NOVEMBER 10, 2020

On the flip side, there are only 19,000 jobs under the “demand generation” category. The ability to salvage missed opportunities can be done (and yes sometimes even after a launch) by engaging with the customer base that was originally targeted, except this time involving them more heavily in the pivot towards profitability.

Product 134

Product Work Management Marketing Management Cost per Acquisition 134

Heinz Marketing

OCTOBER 16, 2018

This way, you can make certain all discussion points are accounted for and people are held responsible for their sections. Here’s a sample Agenda (feel free to copy-paste)! Demand Generation. Here’s a sample Recap: Next Steps. Demand Generation. Demand Generation. Demand Generation.

Tips 67

Tips Demand Generation Sample Top of Funnel 67

DemandBase

OCTOBER 10, 2018

When contacts at our target accounts are focused on tactics instead of strategy, I start to hear more specific concerns like “My data isn’t ready for ABM”, “My sales team isn’t ready”, “My CRM isn’t ready”! In 2019, only sponsor events that have a 50% attendee overlap with your target account list.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

DemandBase

MAY 14, 2020

An action-oriented B2B marketing firm that was founded to help senior executives deal with the new accountabilities of modern marketing, Inverta provides custom, operational consulting. The Folloze ABM Engagement Platform empowers B2B sales and marketing teams to uniquely engage, develop, and win their top target accounts.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Digital B2B Marketing

OCTOBER 29, 2013

Demand generation (including lead generation, email marketing, content marketing, pipeline development and sales enablement). However, if we list the answers differently, we might get a significantly different result. Consider the following list of choices: A. Lead generation. Check the Sample.

Statistics 100

Statistics Banner Ads Stats Sample 100

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

SWZD

MARCH 21, 2018

Hello Friend of emedia, Making your life as a demand gen pro easier in 2018 – this is the focus of emedia’s first newsletter for the New Year. We start with two demand generation road maps, both with compelling examples: An eBook that presents a plan for content development. How to Target In-the-Market Leads.

Demand 48

Demand Sales Qualified Leads Demand Generation Top of Funnel 48

ANNUITAS

MARCH 20, 2014

Great buyer journey sample @jonmiller 1) be a better marketer 2) why MAS? Demand generation marketing transformation takes time and requires patience. Author: Jason Stewart @jstewart_1 Vice President, Demand Generation, ANNUITAS. Marketing owns 2/3 of the revenue process today. jonmiller # marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

The Mx Group

OCTOBER 9, 2018

Sample Stakeholder Question: “Is our new email marketing campaign driving in more qualified leads?”. Sample Stakeholder Question: “How much demand for our product or service is Marketing really generating?”. Sample Stakeholder Question: “Who on the sales team is turning marketing leads into actual sales?”.

Sales Management 83

Sales Management Marketing Report Lead Ranking Marketing Qualified Leads 83

Adobe Experience Cloud Blog

MAY 24, 2018

Earning attention requires targeted, personalized communications. If you don’t know who you are targeting, or don’t have the right segmentation set up, how will your targeted message resonate? And when you’re spending money to run digital campaigns, every dollar spent needs to be targeted wisely for the most ROI.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

ANNUITAS

JULY 1, 2014

Step 2 : Gain a broader understanding how Email Deliverability affects your overall Demand Generation Strategy. Blog Canadian Anti-Spam Legislation CASL Demand Generation Strategy Email Deliverability' What new processes do you need to put in place to obtain and record the explicit consent? It’s wake-up time.

Deliverability 100

Deliverability Email Marketing CAN-SPAM Demand Generation 100

B2B Marketing Analytics

OCTOBER 18, 2021

consistent across such organizations is their aptitude towards quantitative aspects of marketing (demand generation in particular) and relentless focus on making data driven decisions. including demand generation, growth marketing, digital marketing, customer marketing, product marketing etc. The one thing that has been.

Trust Marketing 52

Trust Marketing Top of Funnel Digital Marketing Funnels Lead Ranking 52

The Point

JANUARY 27, 2010

Spear (“Marketing with a Point”) is a full-service agency that specializes in demand generation and lead management, but also offers a full suite of marketing and advertising services including general advertising, branding, and Web design. Check out the Spear Website for more detail, including samples of our work.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Demand Generation Work Management 100

ANNUITAS

AUGUST 30, 2016

As marketing and demand generation strategies become more and more data-driven, executives and analysts alike need to explore methods to maximize the value from the data they already have. You can always track something and decide to cut it out of your sample dataset later on. They don’t have to be.

Marketing Analytics Tools 140

Marketing Analytics Tools Tips Correlation Sample 140