Digital B2B Marketing

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Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

However, list purchases are a reality in B2B sales and marketing and an area marketers need to understand before wading in. Share your views in the comments below or with me on Twitter ( @wittlake ).

Buy 100
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B2B Marketing’s Measurement Problem

Digital B2B Marketing

In most B2B organizations, Salesforce.com or a similar solution is the system of record. Tactics like buying branded search terms or running retargeting campaigns are particularly cost-effective on paper because only target people who have already shown a level of interest or familiarity with your solution.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses. Other Fortune list abbreviations like F50 and F2000 are also used. Most frequently used to indicate the general size of target companies versus the specific list.