| | | Customer Experience Matrix | |  Demand Generation + Salesforce.com | 70 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX DECEMBER 20, 2012  Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. If you look back at my earlier post this week on the industry future , I argued that the major marketing automation systems will become platforms that support a range of independently developed applications, similar to the Apple and Android app stores or the Salesforce.com AppExchange. | CUSTOMER EXPERIENCE MATRIX FEBRUARY 4, 2009 Low Cost Systems for Demand Generation But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. The company has a low profile but has been selling its demand generation product for nearly ten years. More important to people who need it, the company offers partner management and channel sales management products that integrate with its demand generation offering. | | | | | |
| CUSTOMER EXPERIENCE MATRIX JANUARY 7, 2010 2010 Will Bring New Features to Demand Generation Systems Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. 2009 was a year of tremendous growth for demand generation systems (a.k.a. The task for the marketing automation vendors is making it easier to integrate such data and, in cases such as ad-embedded surveys, to generate it. | CUSTOMER EXPERIENCE MATRIX JULY 8, 2009 Demand Generation Vendor Traffic Rankings Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. Ready yet?) | | CUSTOMER EXPERIENCE MATRIX SEPTEMBER 1, 2009 Net-Results Simplifies Demand Generation for Small Business Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice. Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. This is another standard feature for demand generation systems. | | | | | | | |
| - Salesforce.com and Oracle Buy Social Marketing Systems: Not the End of Marketing As We Know It
Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Just for symmetry, it’s worth pointing out that Salesforce.com acquired its own social monitoring system, Radian6 , in March 2011. Salesforce.com is another story. But Salesforce.com could close those gaps by gradually extending its existing products. This might actually be easier than acquiring a separate marketing automation system and shoe horning it into other Salesforce.com components. MORE >> -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 12, 2009 Infusionsoft: Impressive Marketing Power for a Very Low Price
The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns. The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities. If advanced lead scoring or Salesforce.com integration are show stoppers for you, then read no further. MORE >> -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 29, 2009 LoopFuse Offers No-Frills Demand Generation
Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. LoopFuse provides a graphic email designer that can generate both text and HTML versions. Unlike most demand generation vendors, LoopFuse does not host landing pages or Web forms for its clients. Another wizard helps users to generate HTML forms from scratch. Tags: demand generation marketing automation loopfuse MORE >> -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 16, 2011 Can CRM Add-Ons Replace Marketing Automation?
Of course, the jackpot here is Salesforce.com. crm systems integrated systems demand generation b2b marketing automationI’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary. At least two vendors have tried to hit it: Predictive Response and BizConnector , whose product is Lead Follow-Up. MORE >> -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 2, 2010 HubSpot Expands Its Services But Stays Focused on Small Business
The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not. demand generation marketing automation inbound marketing small business softwareSummary: HubSpot has continued to grow its customer base and expand its product. Choices will be based on individual features and supporting services. MORE >>
- B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 5, 2009
- Pardot Stays Focused on Small and Mid-Size Clients CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 13, 2011
- LeadForce1 Adds Mind Reading to Marketing Automation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 18, 2010
- MakesBridge Offers Powerful Features to Small Business Marketers CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 26, 2011
- Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 8, 2010
- My List of Demand Generation Vendors, and Who They Sell To CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 18, 2009
- Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 23, 2012
- Do Small Businesses Need Marketing Automation? CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 23, 2010
- Influitive Helps Marketers Build an Army of Advocates CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 19, 2011
- Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry? CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 12, 2010
- CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 4, 2012
- Oracle Buys Market2Lead Intellectual Assets CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 25, 2010
- Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried? CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 17, 2011
- Active Conversion Offers Strong Lead Management and Leaves Out the Rest CUSTOMER EXPERIENCE MATRIX | MONDAY, JULY 20, 2009
- Genoo and Act-On Software Add Social Marketing Features CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 4, 2010
- Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 28, 2010
- ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 14, 2011
- LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 30, 2010
- NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough? CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 9, 2012
- ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 13, 2012
- Right On Interactive Offers Lifecycle Reporting CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 4, 2010
- Marketing Automation Vendor Consolidation: Lessons from History CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 22, 2010
- Aprimo Marketing Studio Expands the Scope of Marketing Automation CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 21, 2009
- Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 11, 2011
- eTrigue Puts a New Interface on Mature Marketing Automation Features CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 16, 2011
- Act-On Software Stresses Ease of Use CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 9, 2011
- How Demand Generation Systems Handle Company Data: Diving into the Details CUSTOMER EXPERIENCE MATRIX | FRIDAY, FEBRUARY 13, 2009
- Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 19, 2010
- Treehouse Interactive Refines Its Features and Targets Larger Firms CUSTOMER EXPERIENCE MATRIX | MONDAY, NOVEMBER 29, 2010
- Marketo Sales Insight Expands Salesforce Access to Marketing Data CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 9, 2009
- Genoo Offers Web Marketing for Small Business CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 6, 2010
- Aprimo Marketing Studio Supports Sophisticated Business Marketers CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 31, 2010
- Marketing Automation System Trends: What We Found in the Raab Guide CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 5, 2010
- SalesFusion Combines Online and Offline Marketing with CRM CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 22, 2009
- Manticore Offers A Lower Cost Alternative For Online Lead Generation CUSTOMER EXPERIENCE MATRIX | FRIDAY, MAY 18, 2007
- Marketo Aims to Simplify Demand Generation CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 10, 2008
- Market2Lead Offers Enterprise-Strength Demand Generation System CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 18, 2008
- LucidEra Takes a Shot at On-Demand Analytics CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 3, 2008
- Pardot Offers Refined Demand Generation at a Small Business Price CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 3, 2008
- A Modest Proposal for Demand Generation Usability Measurement CUSTOMER EXPERIENCE MATRIX | SATURDAY, DECEMBER 13, 2008
- Company-Level Data in Demand Generation Systems CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 8, 2009
- ADVIZOR's In-Memory Database Supports Powerful Visualization CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 24, 2008
- Salespeople: One Question Matters Most CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 20, 2009
- How to Compare Demand Generation Vendors: Choosing Summary Measures CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 16, 2009
- First Look at New Marketo Release CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 24, 2009
- First Look: Genius.com Adds Nurturing Campaigns to MarketingGenius CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 25, 2009
- Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 18, 2009
- Should Demand Generation and Sales Automation Be Separate Systems? CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 25, 2009
- Act-On Software Does List-Based Demand Generation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 25, 2009
- OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 30, 2009
- DemandBase Creeps Up the Value Chain CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 1, 2009
- True Influence Opens a Window into Future Demand Generation CUSTOMER EXPERIENCE MATRIX | SUNDAY, APRIL 5, 2009
- LeadLife Mixes Advanced and Simple Features CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 14, 2009
- Demand Generation Vendors Offer Few Social Media Applications CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 2, 2009
- Marqui Combines Content Management and Demand Generation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 17, 2009
- SiteCore Adds Analytics and Marketing To Web Content Management CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 14, 2009
- Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 17, 2009
- Jesubi Doubles Sales Prospecting Efficiency CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 21, 2009
- Hubspot Offers Small Business Marketers a Big Bundle of Features CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 30, 2009
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