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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. But it does save a few keystrokes.

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4 Ways Demand Generation Marketing Is Like Football

Adobe Experience Cloud Blog

Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. What other similarities have you seen between football teams and demand generation teams?

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Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient.

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Matching Social Media to Your Needs and Resources

Customer Experience Matrix

It analyzes the situation of a hypothetical company facing a major product recall. Highlighting these shows that social networks, Twitter, message boards and Wikis are appropriate options. Tags: demand generation marketing automation social media optimization. Tune into the Webinar for more details.

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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.

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150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

I do have a minor ulterior motive in posting this list. Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). But that’s a healthy debate.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

I expect Alterian to extend the product to monitor and manage individual relationships, thereby integrating social media with other aspects of customer management. In sum, Techrigy is an interesting product on its own, but the real story here is the potential for merging social media with other marketing systems.