Customer Experience Matrix

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

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Comparing Demand Generation Systems

Customer Experience Matrix

Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems. Localized marketing: coordinate efforts by marketing groups for different product lines or geographic regions. This means I have to nail down how I’ll present the results.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. The company’s main product, Profiler, extracts names, titles, email addresses and telephone numbers from a specified Web site. It can also search other Web sites for email addresses containing the targeted domain.

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Company-Level Data in Demand Generation Systems

Customer Experience Matrix

I had an interesting email conversation last month with a Raab Guide buyer about the nuances of company-level data management in demand generation systems. He started from the perfectly reasonable premise that the demand generation system should give an overview of activity for all leads associated with a given company.

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More on the Future of Demand Generation Systems

Customer Experience Matrix

Summary: let's not forget that most companies are still not even doing simple demand generation. That is, most marketers understand their job as generating leads and are just starting to implement systems to do this better. Yes, the obvious strategy is to offer one product that can start simple and expand. conference.