Smashmouth Marketing

MAY 22, 2009

Alignment of Sales & Marketing Demand Generation Sales Enablement Social Media They each had significant focus, but as the union of both camp's topics of discussion, the umbrella topic of Sales & Marketing Alignment seems to cover it all.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

MAY 8, 2009

Demand Generation. Demand generation and sales enablement are the two most significant areas where investments seem to be on the rise. Get out into the field, ask for feedback, but add value during this process. Alignment of Sales & Marketing. Sales Enablement. Social Media.

Top of Funnel 100

Top of Funnel Demand Generation Social Media CMO 100

Smashmouth Marketing

NOVEMBER 16, 2008

They look at stages and lead scoring, but are they looking at the value of a lead and a demand generation/lead nurturing program? As a lead moves through the process, it picks up overall investment value - call it "lead equity" (am I coining a phrase?). Is each investment adding the expected value (EV) at each stage?

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

NOVEMBER 14, 2008

They look at stages and lead scoring, but are they looking at the value of a lead and a demand generation/lead nurturing program? As a lead moves through the process, it picks up overall investment value - call it "lead equity" (am I coining a phrase?). Is each investment adding the expected value (EV) at each stage?

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

AUGUST 18, 2010

Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. Incent Them Strategically - If you want to get the most out of your appointment setting team, you’ve got to incent them to achieve the right goals.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

JUNE 30, 2009

I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. Cold Calling - delivering a message to someone in a cold call is a process.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. Cold Calling - delivering a message to someone in a cold call is a process.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

MARCH 6, 2009

combines customer focused processes with Web 2.0 damphoux : Tom Barrieau, IDC demand generation / lead qualification largest segment of budgets right now #sales20. jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. greenleads : "Sales 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

combines customer focused processes with Web 2.0 sales20 damphoux : Tom Barrieau, IDC demand generation / lead qualification largest segment of budgets right now #sales20 annekeseley : #sales20 Tom Barrieau of IDC just stressed the importance of inside sales in boosting sales productivity.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MAY 29, 2009

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. Years ago, it was thought that the only way to start the sales process was to shake hands and get face-to-face. They control their buying process and the flow of information.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. Years ago, it was thought that the only way to start the sales process was to shake hands and get face-to-face. They control their buying process and the flow of information.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

MAY 5, 2009

If you have a relationship with a vendor, you can give them the new territory and let them get the process going. But, let me ask you this Mike, you have been around the Demand Generation track a few times, what do you see as the top 3 benefits of an outsourced model?

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

MAY 18, 2009

If you have a relationship with a vendor, you can give them the new territory and let them get the process going. But, let me ask you this Mike, you have been around the Demand Generation track a few times, what do you see as the top 3 benefits of an outsourced model?

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. This opens the gates to pockets of your ICP and target buyer personas who might not otherwise find you. Our process is first to clearly define your Ideal customer profile and target personas.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

MAY 4, 2011

Merger Provides Global Enterprise Software and Technology Companies with Deeply Integrated, Quality Pipeline Generation Services. The companies are combining to provide global enterprise software and technology companies with deeply integrated quality pipeline generation programs in both North America and Europe. and Europe.”

Sales Qualified Leads 100

Sales Qualified Leads Demand Lead Scoring Lead Ranking 100

Smashmouth Marketing

JULY 29, 2010

It's amazing that there's so much great content out there surrounding demand generation and B2B sales and marketing! Top sellers realize that replacing an incumbent is a slow, deliberate process. Here are a few that stand out to the Smashmouth crowd from last week: Are Your Inside Sales Reps Good Detectives?

Demand 100

Demand B2B Comparison Demand Generation 100