Customer Experience Matrix

MAY 24, 2009

Summary: let's not forget that most companies are still not even doing simple demand generation. That is, most marketers understand their job as generating leads and are just starting to implement systems to do this better. And, my car hit a deer. I hit a deer last Thursday while driving to Boston for the Sales 2.0 conference.

Demand Generation 120

Demand Generation Enterprise Management Marketing Management Demand 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. What remains are scores for functionality, pricing and vendor background. As a result, I've made a number of small adjustments which have been retroactively edited into the previous posts.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

MARCH 18, 2009

Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999. So now the story can be told.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. With a $2,000 per month starting price and a solid mix of features, it sits squarely in the middle of the market. Manticore wants clients to understand that demand generation is a business process.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

FEBRUARY 12, 2009

But most of us still assume there is a reasonable relationship between price and value. This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns.

Pricing 120

Pricing Price Impressions Marketing Management 120

Customer Experience Matrix

JANUARY 23, 2017

Introductory price for the course is $500, planned to go up to $1,000. ABMU offers 250 online lessons taught by more than 40 thought leaders, including Yours Truly (although in fact I haven’t done anything yet). There will be tests and a certificate of completion. Don’t be confused by the Sign Up for Free button on the Web page.

Account Based Marketing 120

Account Based Marketing Planning B2B Thought Leadership ABM 120

Customer Experience Matrix

MAY 5, 2016

It then uses information from those systems, plus Engagio’s own Web behavior tracking tag, to prepare account-level reports on reach (percentage of leads at target vs non-target accounts), coverage (number and positions of leads at target accounts), awareness, engagement (time spent with company materials), and impact.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Service Paid Search Agency 120

Customer Experience Matrix

AUGUST 12, 2010

On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. That’s probably a very clever move – as is offering the Demand Generation version.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JULY 25, 2009

Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. But this will soon change, bringing lower prices and better systems as a result. demand generation) systems.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

JUNE 9, 2009

It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. Marketo lets sales reps send emails and add prospects to demand generation campaigns. At Marketo’s price of $49 per seat, a 20-user license would bring in another $1,000 per month.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JUNE 4, 2014

We also found that people who evaluated on “breadth of features” were far more satisfied than people who evaluated on price, ease of learning, or integration. demand generation survey marketing automation preparation marketing automation success factors venturebeat survey' If anyone has a better solution, I''m all ears.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? Active Conversion is offered as a service with prices based primarily on Web traffic.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

JUNE 13, 2016

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

JULY 10, 2013

Pricing is also competitive with other small business systems if not especially cheap: company marketers pay based on page views and emails sent; starting at $350 per month for 10,000 views and 25,000 emails, Agency pricing is based on the number of Web sites and email volume. Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

AUGUST 21, 2009

. - Consumer-oriented systems generally limit themselves to outbound email and multi-step campaigns, and sometimes provide real-time recommendations to call centers and Web sites. Of course, I’m generalizing about sets of vendors so there will be individual exceptions. The demand generation vendors have been much more dynamic.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 15, 2013

The price is $299 per month, which is comparable to low-end marketing automation systems although higher than simple auto-responders. But small businesses that just want to generate a stream of new leads while they focus their energies elsewhere may well find ReachEdge an appealing alternative.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold. So much for 2009.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

AUGUST 28, 2014

Users can define segments based on these or other attributes and export their related data to CRM, marketing automation, ad targeting, or Web personalization systems via file transfers or API calls. Pricing for 6Sense starts around $150,000 to $220,000 and is based on factors including the number of models created.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 17, 2010

Certainly Marketo could be acquired by one of those companies but I don't think the price would be high enough to make the VCs happy. Tags: demand generation marketing automation marketo. And surely they're still some time away from an IPO given what must be seriously money-losing financials to date.

Marketo 120

Marketo Demand Generation Lead Ranking Marketing Automation 120

Customer Experience Matrix

AUGUST 13, 2013

Pricing starts around $3,000 per year plus $100 per user per month, which is usually less than the cost of marketing automation and sales automation systems that NitroMojo would replace. reseller marketing automation partner relationship management marketing automation channel marketing lead management systems demand generation'

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Tags: marketing automation multi-language marketing lead management demand generation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JULY 17, 2009

Last Wednesday’s revised ranking of demand generation vendors by Web traffic reminded me that I never published notes from a conversation I had several months ago with Right On Interactive , developer of the 5Buckets marketing automation software. Pricing is also intended to make things simple. Now is a good time to remedy that.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

JANUARY 10, 2012

I had an earful last week from Genoo president Kim Albee, who told me that I’ve misclassified her target customers as “micro businesses” (under $5 million revenue) for the past two years. I’ve revised my big list of demand generation vendors to reflect this. She tells me nearly all of her clients are larger than that.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 21, 2009

The latest stop on my little tour of not-really-demand-generation systems is Jesubi. The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 22, 2013

Infer pricing is based on the number of records processed and connected systems. marketing automation predictive modeling CRM lead scores b2b lead scoring customer data platform sales automation demand generation'

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 19, 2010

Given that Marketo’s list prices start at $2,000 per month for the smallest implementation of its full-featured edition, this is pretty firm evidence that the company has indeed been aggressively discounting its system – as competitors have long stated. The bad news is they have quite a way to go before they’re selling at full price.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

DECEMBER 19, 2011

He describes Influitive in a larger context of “social nurturing” by peers of a company’s prospects and “convergence of demand generation with customer marketing” since customers now provide the bulk of public information about a company. Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Pricing of Marketing Studio is competitive with other high-end business marketing systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

NOVEMBER 23, 2010

Pricing for Alchemy hasn’t been announced, but it will be somewhat higher than current Alterian products. Tags: marketing automation enteprise marketing management campaign management alterian demand generation. These will be released throughout the first half of next year. A detailed roadmap is available in the Alchemy FAQ.

Planning 120

Planning Marketing Management Multi-Channel Paid Search Agency 120

Customer Experience Matrix

AUGUST 29, 2013

Rather, it conducts a fresh scan as each client requests research into its target audience. Pricing is based on the number of records either enhanced or provided in prospect lists, and starts around $25,000 per year. This is another big difference from its competitors, who do run continuous scans and keep the results.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Hubspot also includes some functions that extend beyond traditional demand generation.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

AUGUST 26, 2010

Pricing is $2,000 per month, probably less than half what most marketing automation vendors charge for a 100,000 name installation. Tags: on-demand business intelligence marketing analytics demand generation marketing automation campaign management smartfocus datamentors. Did I just write quarterly updates?

Work Management 120

Work Management Marketing Automation Services Marketing Management Cost 120

Customer Experience Matrix

AUGUST 20, 2009

Pricing remains largely the same as previous Unica releases: clients pay for individual modules based primarily on database size. Tags: unica demand generation marketing automation email service providers. The balance will have to convert when they upgrade to Unica 8.0, or resort to the afore-mentioned file exports.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Deliverability Demand Generation 120

Customer Experience Matrix

APRIL 26, 2011

See my List of Demand Generation Vendors for other options. Pricing of MakesBridge is based on the modules used, number of users, email volume, and number of leads in the database. Canterris and mKubed also host Web forms and landing pages but NurtureHQ apparently does not. MakesBridge is another contender.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

FEBRUARY 25, 2009

This makes it more of a competitor to traditional demand generation systems, although Genius Enterprise still lacks landing pages and surveys. I didn’t explore whether Genius includes more sophisticated demand generation features, such as split testing, rule-driven content selection, and profitability analysis.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 19, 2010

Pricing for ABR is set at $2,500 per month for unlimited use. Tags: geotargeting marketing automation leadlander lead management IP address lookup demand generation. Similarly, client data such as customers and sales people must currently be loaded by DemandBase staff. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120