The Point
JULY 27, 2021
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. Are there market factors that indicate the account is a high-propensity target?
Madison Logic
MARCH 6, 2024
Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. What Is a Target Account List? Here’s how.
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Only B2B
JULY 7, 2022
Building an ABM target account list (TAL) with all the data-qualified accounts that may become the ideal fit for your company in terms of company size, revenue, and technology usage, is a top-notch implementation of an ABM approach. Lead-based marketing and account-based marketing differ significantly in key ways.
Binary Demand
FEBRUARY 23, 2024
[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.
PureB2B
APRIL 20, 2022
ABM strategy consists of many different steps, but the one that often proves challenging is selecting the most relevant target accounts. And if you’re not targeting the right people, ABM will fall short. With the correct techniques, marketing and sales teams can ensure they target only the most promising prospects.
PureB2B
APRIL 20, 2022
ABM strategy consists of many different steps, but the one that often proves challenging is selecting the most relevant target accounts. And if you’re not targeting the right people, ABM will fall short. With the correct techniques, marketing and sales teams can ensure they target only the most promising prospects.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts.
Advertiser: ZoomInfo
Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.
Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor
Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing, and Tony Yang — B2B Marketing Leader & Startup Mentor. This is a session you won't want to miss!
Speaker: Paul Slack, Vende Digital CEO
Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Are you struggling with a stagnant pipeline? Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth.
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