Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. Without further ado, join us in congratulating—and getting inspiration from—the winners of the 2018 Video in Business Awards Marketing categories. Then we cried.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Content4Demand

AUGUST 2, 2019

For some background, the Demand Gen Summit track is a staple of the B2B Marketing Exchange , a best-in-class marketing event that takes place every February in Scottsdale, Ariz. Marketing’s ABM programs will only make that process easier as they work to tailor content and experiences for these A-list prospects.

Account Based Marketing 56

Account Based Marketing ABM Buzz Ad Exchange 56

KoMarketing Associates

AUGUST 19, 2013

Paul Mosenson (NuSpark Marketing) - Lead Generation, Lead Nurturing, Demand Generation, President, NuSpark Marketing. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo. Elizabeth Sosnow (Bliss Integrated Communications) - B2B storyteller. Vice President of Marketing at Kinvey.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 14, 2016

If you weren’t able to make the trip to San Francisco (or didn’t tune into our Live Stream) here are some of the biggest lessons we took away from Viewtopia: Storytelling Isn’t Just a Buzzword. But storytelling isn’t as simple as just crafting an exciting tale of mystery and intrigue and shoving your product in there.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. @ Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

OCTOBER 30, 2015

Video can help you do this by luring people in through humor or captivating storytelling. I’m fairly confident that this would violate like 138 principles of content marketing and demand generation. That’s because videos are 12 times more likely to be watched than text is to be read. Let us know in the comments below!

Lead Generation 48

Lead Generation Sales Qualified Leads Creativity Video Marketing 48

Vidyard

NOVEMBER 10, 2015

To see how, and why, others are approaching this in practice, check out the presentations from leading B2B marketing cosmonauts Sourabh Kothari of Cisco and Bhaji Illuminati of Taulia where they share how they’ve woven storytelling and great writing into the fabric of their business. Sales teams are getting wise to the ways of video.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

LeanData

NOVEMBER 8, 2016

Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Doug Landis, chief storyteller, Box Title : “Increasing Your Reps’ Engaged Selling Time”. Key takeaway: “Historically, Marketo has been very lead-centric. They should.”.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

LeanData

NOVEMBER 8, 2016

Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Doug Landis, chief storyteller, Box Title : “Increasing Your Reps’ Engaged Selling Time”. Key takeaway: “Historically, Marketo has been very lead-centric. They should.”.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Doug Landis, chief storyteller, Box Title : “Increasing Your Reps’ Engaged Selling Time”. Key takeaway: “Historically, Marketo has been very lead-centric. They should.”.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Doug Landis, chief storyteller, Box Title : “Increasing Your Reps’ Engaged Selling Time”. Key takeaway: “Historically, Marketo has been very lead-centric. They should.”.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

Brandpoint

JUNE 7, 2018

(Note our omission of the formerly ubiquitous SXSW , which has become so diverse in attempting to cover the worlds of film, culture, music and technology that many marketers are seeking more targeted events.). Covers latest advances in augmented reality, BR and AI for storytelling and digital experiences. Host: Marketo.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Webbiquity

AUGUST 8, 2017

ABM is more efficient and targeted, and is the future of marketing. Therefore, look for marketing software that infuses ABM for better sales alignment and higher ROI , such as the one made by Marketo. Therefore, look for marketing software that infuses ABM for better sales alignment and higher ROI , such as the one made by Marketo.

Work Management 266

Work Management Marketing Management Marketing Automation Services Budget Programs 266

Directive Agency

MARCH 7, 2019

She specializes in go-to-market strategy, campaign optimization, and demand generation and has gained significant recognition for her innovative campaigns and effective processes in her strategic roles with IBM. Jessica Cross is the Manager of Demand Generation at Rollworks, a division of AdRoll Group. Maria Pergolino.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Heinz Marketing

JULY 30, 2018

Marketing begins with storytelling,” he said. “It It takes the art of storytelling to reach the heart and to build a bond. Was Chief Marketing Officer at Marketo. That’s kind of the philosophy that I’ve taken in storytelling, and really start with what matters to them. Chandar P: Matt, great to be with you.

Top of Funnel 40

Top of Funnel Peer-to-peer Work Management Budget Programs 40

Content Standard

FEBRUARY 29, 2016

Last month, the Content Standard shed its “just another content marketing blog” persona and evolved into a digital publication focused on the theory and practice of marketing, creativity, and storytelling. We use Marketo for this, and while it sounds like an ROI benefit, it has editorial gains as well. Traffic increased.

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

Content Standard

FEBRUARY 29, 2016

Last month, the Content Standard shed its “just another content marketing blog” persona and evolved into a digital publication focused on the theory and practice of marketing, creativity, and storytelling. We use Marketo for this, and while it sounds like an ROI benefit, it has editorial gains as well. Traffic increased.

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40

Vidyard

OCTOBER 9, 2015

His number one tip: invest the time in script, and place a focus on storytelling. While ‘storytelling’ is all the rage (and a huge buzzword these days), the craft of telling stories well, in Sourabh’s opinion, often gets overlooked. I walked away from his session armed with his secrets for creating amazing video content.

Sales Management 50

Sales Management Top of Funnel Video Marketing Paid Search Agency 50

PathFactory

OCTOBER 31, 2019

To accommodate your fast moving buyers as well as those whose interest is simmering on the back burner, I recommend setting up multiple streams in Marketo that run on different cadences. To make this work, we’ll be taking advantage of a little known feature in Marketo. Marketo has a lot of great features out-of-the box.

Lead Nurturing 45

Lead Nurturing Marketo Lead Scoring Lead Ranking 45

chiefmartech

FEBRUARY 9, 2016

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

SnapApp

DECEMBER 22, 2016

The blogs on this list cover a wide range of topics. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Copypress is all about the power of storytelling. Demand Gen Report.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

MARCH 18, 2013

So regardless of Pinterest or not, we know that there's a home for visual storytelling. via Marketo. By coupling interactive content with social efforts, demand generation and thought leadership, marketers can directly tie infographics to marketing goals. It's amazing how fast that has happened.

B2B Thought Leadership 48

B2B Thought Leadership Eloqua Viral Marketing Thought Leadership 48