Adobe Experience Cloud Blog

AUGUST 17, 2018

When I started my internship at Marketo, though, the other love of my life became marketing. Because I spend most of my time either watching a game or reading articles about MarTech, I thought it was a great idea to combine these two concepts and share with all of you where I see the overlap between business and sport. The Quarterback.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand Generation 94

Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. However, user feedback surfaced common complaints. Why we care.

Marketo 105

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 105

Televerde

APRIL 11, 2023

Televerde’s team of demand generation marketers have experience with the latest demand gen trends. Key Takeaways: Outsourcing demand generation allows businesses to scale and access new talent. Meanwhile, valuable time that you could use to generate new demand and see sales growth sneaks past.

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Demand Generation Agencies Demand Marketing AI Advertising Agencies 98

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. This is a very important concept to understand in marketing, especially for demand generation. More is not more, and here are three reasons why you should be wary of focusing solely on volume in demand generation: 1. More leads?

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Customer Experience Matrix

NOVEMBER 17, 2010

So.our friends at Marketo announced today that they've received another $25 million in venture funding. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. Of course, it wasn't just a matter of spending (Microsoft Zune, anyone?);

Marketo 120

Marketo Demand Generation Lead Ranking Marketing Automation 120

ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer.

Marketo 100

Marketo Class Training Budget Programs 100

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Just kidding.or Pricing starts at $599 per month. Maybe next week. [I

Demand Generation 120

Demand Generation Cost Demand Marketing Management 120

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. How do you answer?

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Demand Generation Multi-Touch Attribution Demand Relevance 48

Engagio

NOVEMBER 16, 2023

Now more than ever, getting hyper-targeted using ABM / ABX as your go-to-market (GTM) approach is critical. Lastly, when marketing and sales teams are focused together on the best-fit accounts, they create tighter internal alignment around targeted accounts and customers. Sharing is Caring You don’t have to do ABM alone!

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Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Adobe Experience Cloud Blog

JANUARY 2, 2015

Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. Demand Generation b2b Consumer' Marketing organizations will change.

Demand Generation 48

Demand Generation Demand Generation B2B Thought Leadership 48

Directive Agency

MARCH 6, 2017

Lack of Targeting. If you are expecting that you will have to hire a new account executive or add more phone lines because you launched a Facebook ad campaign you will be sorely disappointed. If we felt more confident, we would spend more…or if we had a bigger pipeline that needed more supporting we could also spend more.

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Demand Generation Agencies Demand Generation Social Media Sales Management 56

Adobe Experience Cloud Blog

MARCH 29, 2019

Without this step, it’s impossible to define target account lists and prioritize accounts. Another roadblock is building the right target account list to support the strategy. As a result, successful ABM’ers can ensure they have a list justified by data, instead of opinions.

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Account Based Marketing Ideal Customer Profiles ABM Marketing AI 133

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Fernandez as an example – will never respond.

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Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

ANNUITAS

MARCH 4, 2020

Too often Growth Marketing in practice is just an evolution of a tactical lead generation mindset – where the ‘value’ seems to get lost in translation. And demand generation is often tied to creating a new customer only. Success – and a shift to Strategic Demand – requires expanding Growth Marketing beyond marketing.

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Growth Marketing Top of Funnel Demand Enterprise Management 247

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. My Itinerary for Marketo Summit 2017.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

ANNUITAS

MAY 13, 2020

Both ask the same, fundamental question when analyzing demand marketing budgets: What real sales ‘lift’ am I getting from this spend? The problem – and the source of skepticism from CFOs and CROs – is that most demand marketing fails to contribute significantly to sales. (Ah, What do CFOs and CROs have in common?

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Demand CMS Development Marketing Attribution Budget Programs 147

Adobe Experience Cloud Blog

MARCH 8, 2017

In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM. ABM allows you to use your resources more strategically since you’re spending them on the accounts that matter the most.

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Account Based Marketing ABM Sales Qualified Leads SMB 131

Madison Logic

MARCH 14, 2023

The LinkedIn integration with the ML Platform allows you to leverage the power of ML Insights to identify the accounts most likely to convert that will form your Target Account List, and then bring that data into LinkedIn Ads using Matched Audiences to refine your targeting in LinkedIn.

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Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. Applies scoring that indicates a company and/or person’s likelihood to be a good target buyer. How do we prioritize them? That’s where Leadspace Revenue Radar comes in.

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Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Strategic-IC

JULY 1, 2020

So I want to spend the next couple of weeks addressing those things as well. But, we all know that as a result of that focus and that refocus everyone's going through right now, we've got to show significant results with lighter spend. I mean, most people have like target account lists. Where would you start?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118

Leadspace

MARCH 26, 2018

According to The State of Account-Based Marketing , some 70% of B2B marketers interested in ABM are either still just “considering” it, or dithering at the “Early Stage” of ABM implementation (which hardly sounds like true ABM at all: “some basic management, targeting, and measurement at an account level.”).

Account Based Marketing 78

Account Based Marketing ABM Marketing AI Demand Generation 78

ViewPoint

FEBRUARY 24, 2016

Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? What should I know about Account-Based Marketing? They only care about revenue.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient.

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Thought Leadership Demand Generation Work Management Demand 48

LEADership

MAY 27, 2014

In our continuing series, “CMO Spotlight”, let’s look at these useful, practical tips and advice from Jon Miller, the VP of Product Marketing, Strategy and Content Marketing at Marketo. 4 Changes CMOs Can Make to Optimize B2B Marketing and Lead Generation. Read this 2-part Definitive Lead Generation Checklist: Part One | Part Two.

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CMO Marketo B2B Marketing B2B Thought Leadership 40

The Point

SEPTEMBER 29, 2011

The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success. Why is Marketo’s percentage so much higher than the average?

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Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. We’re spending too much time talking at buyers and not enough time engaging buyers. Marketing Nation Summit has arrived. New Customer Expectations. What a start!

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Paid Search Agency Marketo Marketing Budget Planning 113

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

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Account Based Marketing Work Management Marketing Management ABM 52

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Consolidation of ABM and demand gen. — to targeted accounts. Rich, MRP, Madison Logic, Terminus and more.

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Account Based Marketing Enterprise Management Work Management Marketing Management 117

Adobe Experience Cloud Blog

OCTOBER 3, 2018

If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. It fuels lead generation, ABM campaigns , social media ads, event follow-up, and product launches. And if they’re not, they should be.).

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Top of Funnel Brand Identity Branding Account Based Marketing 133

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Demand generation/lead generation.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Heinz Marketing

MARCH 27, 2023

I can’t think of a better way to spend 2:30pm. Even today, on the AI side or other types of platforms, usually the conversation on innovation is around technology or sometimes it’s around the way that we spend our program dollars where all the marketing budget goes out the door, making that more efficient, right?

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Demand Generation Agencies Work Management Budget Programs Paid Search Agency 75

Lattice

OCTOBER 9, 2015

We’ve returned to planet Lattice after spending a wonderful time at Space Camp, Vidyard’s annual video marketing conference. We create a variety of videos from explainers to funny spoofs to case studies and more to support our awareness and demand generation goals. We believe that video helps bring our story to life.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

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Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.

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Marketo Marketing Management Event Marketing Software 48

Markempa

JANUARY 9, 2019

After we sold Epiphany, I co-founded Marketo, along with Phil Fernandez. I just felt about four years ago that Marketo wasn’t, frankly, moving fast enough to kind of keep up with all the new trends and changes in how marketing was done. 132) How is ABM is different than demand generation? Brian: Yeah.

Account Based Marketing 90

Account Based Marketing ABM Paid Search Agency Demand Generation 90

ANNUITAS

OCTOBER 4, 2016

In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. A blog post by RevEngine states “When used properly, program tokens cut down the time marketing spends creating programs in half (or more).”. Cloning gives users the ability to replicate programs, assets, and lists identically.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Could marketers finally be ready to spend on measurement? At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media.

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Marketing Automation Services Manticore Market2Lead Marketing Automation 120