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In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Fernandez as an example – will never respond.

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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success?

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Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Did you know that worldwide, 21% of permission-based emails get sent to a spam folder or go missing? 4 Reasons Why Marketing Automation Fails.

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Demand generation/lead generation.

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3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World

Adobe Experience Cloud Blog

In particular, marketers (marketing in a traditional demand generation model) who want to drive sales through emails now have the double challenge of casting an ever-wider net while understanding the intricate workings of their audience—seeing both the forest and the trees. I’d love to hear your thoughts in the comments below.

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Learn from Some of the Best Marketing Automation Blogs

Vidyard

Not to be outdone, Marketo offers a blog that’s sure to please marketers interested in marketing automation. The blog gets into some useful nitty gritty, including click-tempting articles on how to prevent your marketing emails from being reported as spam. Readers can peruse content in different forms, including ebooks and podcasts.

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Why Marketing Operations is the Heart of your Marketing Team

Adobe Experience Cloud Blog

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. At Marketo, we obviously use our own marketing automation platform, but MOPS still serves as liaison to our product and engineering team.