NuSpark Consulting

JANUARY 21, 2012

The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. An amazing, practical guide to attracting prospects to your website and how to convert them into leads and sales. Demand Generation and Lead Process. Ann Handley, C.C

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Adobe Experience Cloud Blog

MARCH 29, 2019

Without this step, it’s impossible to define target account lists and prioritize accounts. Another roadblock is building the right target account list to support the strategy. As a result, successful ABM’ers can ensure they have a list justified by data, instead of opinions.

Account Based Marketing 133

Account Based Marketing Ideal Customer Profiles ABM Marketing AI 133

The Point

DECEMBER 11, 2018

How can ABM best coexist with a more traditional funnel-based demand generation model? In the giddy, early days when solutions like Marketo first arrived on the scene, the reigning view was that the technology was all a company needed to solve their lead management and email marketing woes. These are not impulse purchases.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a nurture campaign targeted to “Mid Stage” leads. Spear is a Marketo agency partner.) “A

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Ensuring that inbound sales leads are all followed up with promptly and personally, independent of sales bandwidth. Do I need it in order to do lead nurturing?”. Comments welcome.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Adobe Experience Cloud Blog

OCTOBER 10, 2019

Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account. All in all, ABM shortens the sales cycle and improves your lead conversion ratio.

Account Based Marketing 132

Account Based Marketing ROI Lead Ranking Work Management 132

Madison Logic

MARCH 14, 2023

The LinkedIn integration with the ML Platform allows you to leverage the power of ML Insights to identify the accounts most likely to convert that will form your Target Account List, and then bring that data into LinkedIn Ads using Matched Audiences to refine your targeting in LinkedIn.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Adobe Experience Cloud Blog

JUNE 10, 2011

by Carol Fox Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. So the next challenge is: How do you measure success?

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Adobe Experience Cloud Blog

MARCH 13, 2012

by Fergus Gloster Marketing automation solutions bring significant benefits in terms of demand generation to a wide range of companies. It’s very clear that marketers can now generate, score and nurture leads to a level that was not possible just a few years ago.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Cycle Sales Qualified Leads 48

Adobe Experience Cloud Blog

JANUARY 7, 2020

Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer. Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Adobe Experience Cloud Blog

OCTOBER 3, 2018

Whether it’s the demand generation team evaluating our email marketing experience , or our account-based marketer strategizing how to make direct mail plays even more experiential, it’s clear that experience is baked into everything we do. Sales creates Uberflip-tailored content streams for prospects.

Top of Funnel 133

Top of Funnel Brand Identity Branding Account Based Marketing 133

The Point

OCTOBER 30, 2013

When someone completes a registration form, you can serve up a confirmation page that thanks the individual for his/her interest, and provide links to additional resources, social sharing links, or secondary, “next step” offers – a Webinar, a demo, a free trial – to move the prospect further down the sales cycle.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

The Point

SEPTEMBER 29, 2011

When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads. This requires a constant re-loading of the sales funnel with new, expensive leads. In contrast, for Marketo, the proportion of sales derived from slow leads is an astounding 50 percent.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. that is one of the great suggestions in Marketo’s book). By that time the average lead should be sales ready.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

Adobe Experience Cloud Blog

JUNE 19, 2019

Account-based marketing (ABM) is when you target prospects by identifying a point of contact or persona within an organization which you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide range of services to the account. Assign fixed costs to each campaign.

Account Based Marketing 134

Account Based Marketing ROI Lead Ranking Work Management 134

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. What events does your target audience attend?

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Intent Data Intent Email Marketing Social Marketing 129

Strategic-IC

FEBRUARY 16, 2021

What were the title levels you were targeting? E.g., C-Suite, Sales Director, etc.? How did you identify the right contacts within your target accounts? Interesting to see demand generation sitting above one-to-many on one of the slides. So there are reactive sales and proactive sales.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it? Anonymous leads are identified. Why is this important?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Heinz Marketing

SEPTEMBER 9, 2021

Marketo Engage. Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. Pros: The User Interface is simple, clean, and streamlined for the demand generation marketers.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

Varicent

MARCH 8, 2018

My current role is Senior Director of Americas Marketing, and responsibilities really boil down to demand generation for one division of the company in the Americas. Companies like Marketo, Salesforce, and the hundreds of new tech companies have made the MarTech space very crowded, but exciting. Who is our target market?

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

The Point

AUGUST 4, 2009

Do a quick Web search on “lead nurturing” these days, and you’ll find plenty of high-level, strategic content on the “whys” – how nurturing can improve demand generation ROI, increase conversion rates, accelerate sales cycles, recycle long-discarded prospects, etc.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

Content4Demand

JANUARY 3, 2019

Marketers from digital marketing, demand generation, content marketing, and more will gather for tactical workshops, actionable learning and conversation on how they’re creating—and owning—the content experience. While this is definitely a must-attend event for Marketo users and evangelists, it’s valuable for all B2B marketers.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing. Test social media channels.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

SmarkLabs

JUNE 12, 2023

Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows. For instance, let’s say you have identified a specific company (or account) that you want to target.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Adobe Experience Cloud Blog

JULY 21, 2017

If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. Software: Marketo.

A/B testing 134

A/B testing Work Management Marketing Management B2B Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 19, 2019

Account-based marketing (ABM) is when you target prospects by identifying a point of contact or persona within an organization which you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide range of services to the account. Assign fixed costs to each campaign.

Account Based Marketing 74

Account Based Marketing ROI Lead Ranking Work Management 74

The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

The Effective Marketer

JUNE 1, 2012

Plug the resulting content inventory into a matrix containing the buyer personas and the sales cycle (different lead stages). Demand Generation: Marketo’s Secret Sauce , by Marketo. The Definitive Guide to Lead Scoring , by Marketo. Step 4: The Content Marketing Plan. by MarketingProfs.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Vidyard

NOVEMBER 6, 2018

The Video Marketing Trailblazer: Impulse Creative This exceptional marketing team is using video in creative ways to fuel the success of digital marketing, demand generation, brand, and social media programs. They’re using video in unexpected ways to stand out in their market and blaze new trails for their business.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

JANUARY 13, 2017

While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. That was the question that led Modernize to adopt Marketo. Example of a Marketo Smart List.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Sales Qualified Leads Top of Funnel 48

Televerde

AUGUST 29, 2019

The increased adoption of ABM is driven by several factors: B2B buyers are no longer responding to generic messaging, as they increasingly expect marketers to speak directly to their unique needs (industry, role, etc.) We’ve compiled a list of tactics to help you overcome some of the most common challenges marketers face when executing ABM.

Account Based Marketing 61

Account Based Marketing Sales Management Tactics Marketing Strategy 61

Adobe Experience Cloud Blog

JUNE 3, 2015

The following are a few of the specific marketing roles we suggest defining: Demand Generation: The core function of this role is lead generation. This team supports revenue goals by generating more qualified leads to pass on to the sales team. Sales Roles.

Top of Funnel 48

Top of Funnel Organization Lead Qualification Paid Search Agency 48

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. At the bottom-of-the-funnel, we help close the sale by creating urgency and helping our prospects make the business case for purchasing our product or service.

Top of Funnel 48

Top of Funnel Lead Ranking Optimization Marketing Qualified Leads 48