Customer Experience Matrix
SEPTEMBER 16, 2010
Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. Death, taxes and RFPs. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. As near as I can tell, everybody wins.
Strategic-IC
FEBRUARY 16, 2021
What were the title levels you were targeting? How did you identify the right contacts within your target accounts? Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts?
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LEADership
FEBRUARY 20, 2015
This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through the sales funnel to a purchase. Sleeping Beauty Track: Send targeted content to sleeping contacts to re-capture their interest. astonishment.
Adobe Experience Cloud Blog
NOVEMBER 3, 2010
In a special event, as part of our Revenue Masters series , we brought together some of the top minds in B2B demand generation to answer this critical question. Get there early so you can shape how the buyer in formulating their problem and help them structure the evaluation i.e. before they go to RFP. How do you define a lead?
Customer Experience Matrix
DECEMBER 27, 2010
I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. So I also created a reality check by looking at vendors who target the different buyer types. Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors.
Strategic-IC
NOVEMBER 27, 2019
What were the title levels you were targeting? How did you identify the right contacts within your target accounts? Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts?
Adobe Experience Cloud Blog
JULY 18, 2012
Make sure that you take the time to identify the personas (executive, power user, mid-level manager) in the middle of your funnel and provide them with tailored diets of content with relevant messaging (buyers guides, RFP templates, industry information). Create specific lead nurturing campaigns for different personas.
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