Martech

NOVEMBER 5, 2021

According to Adobe Experience League , “Predictive Audiences (PA) utilizes AI and machine learning to enable you to target audiences more effectively and take proactive steps to reach your marketing goals.” Navigate to the Predictive Audiences page in the Admin area of Marketo Classic. Why does it matter? Sales Insight.

Marketo 111

Marketo Marketing AI Marketing Automation Services Privacy 111

SmartBug Media

APRIL 28, 2021

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. However, with the right knowledge and tools, you can shorten the time it takes you and your team to learn the Marketo platform.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Only B2B

DECEMBER 23, 2019

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies. B2B Demand Generation Strategies: 6 Essential Components.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

The Mx Group

NOVEMBER 17, 2017

10 Questions About ABM — Answered! Do you have questions about ABM? During our recent webinar on how to operationalize account-based marketing we had a very engaged audience, and many excellent questions about ABM came up. Do you have any economical suggestions for managing offline data and IP targeting?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Customer Experience Matrix

NOVEMBER 17, 2010

So.our friends at Marketo announced today that they've received another $25 million in venture funding. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. But the question is, what happens now? I lost track."

Marketo 120

Marketo Demand Generation Lead Ranking Marketing Automation 120

Engagio

NOVEMBER 29, 2018

The rise of Account Based Marketing has sparked a great debate: should we do ABM or demand generation? The question that always follows is “so, how do you do demand gen and ABM at the same time?” ” On today’s vlog to answer that question is Heidi Bullock, CMO of Engagio.

Account Based Marketing 59

Account Based Marketing Demand Generation ABM Lead Ranking 59

Strategic-IC

FEBRUARY 16, 2021

ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered. With an audience of B2B Marketers eager to ask Jo Robson and Alex Embling questions about the ABM programme and its implementation in their own businesses, these are the Q&A highlights. What were the title levels you were targeting?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Martech

NOVEMBER 4, 2022

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. Why it helps: An organization may use the Boolean logic to ask questions that more accurately route customer calls.

Lead Scoring 120

Lead Scoring Lead Ranking Marketo Paid Search Agency 120

Leadspace

MAY 9, 2016

Accurate data is the key to successful B2B marketing and lead generation. When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. So why aren’t more people talking about B2B data at Marketo Marketing Nation?

Marketo 48

Marketo B2B Marketing Enterprise Management Planning 48

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

SnapApp

JULY 22, 2015

The Marketo Roadshow is rolling into town on Thursday, July 30th and we’re happy to be there as Silver Sponsors. Whether you’re focused on customer engagement or demand generation, you have to turn your big ideas into action. Adding value is about responding to personal pains and needs, answering questions, and solving problems.

Marketo 48

Marketo Demand Generation High Quality Lead Creativity 48

Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Televerde

OCTOBER 24, 2019

While it’s not always common to outsource to another company to conduct interviews on your behalf, I’ve helped clients on multiple occasions because my personal experience in their instance allows me to ask more pointed questions to potential candidates. How comfortable are you with implementing and managing advanced functions within Marketo?

Best Practices 40

Best Practices Marketing Automation Services Marketo Marketing Automation 40

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. This pricing is low even among SMB demand generation systems.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

The ABM Agency

APRIL 21, 2023

Next, you’ll learn how to develop a target account list that aligns with your objectives. Continuously Update Your Ideal Customer Profile Develop a Target Account List A. Prioritize Accounts Based on Fit & Engagement Level C. Segment Your Target Account List D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Customer Experience Matrix

SEPTEMBER 16, 2010

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. I do have a minor ulterior motive in posting this list.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Directive Agency

MARCH 6, 2017

The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” ” This is a valid question and a challenging one to answer. Does Social Media Generate MQLs? Lack of Targeting. Lack of Targeting. Industries. Retargeting.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Biznology

JULY 26, 2017

David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy. I posed four questions to David about the journey to ABM.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

ANNUITAS

MAY 13, 2020

Both ask the same, fundamental question when analyzing demand marketing budgets: What real sales ‘lift’ am I getting from this spend? There is no question that marketing plays an important role in the areas of product and brand, which often have ‘soft’ vanity metrics used to assess program impact. What do we mean by lift?

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? Tags: lead nurturing interviews blogs socialmedia marketing marketo sales2.0

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Marketing Qualified Leads 100

The Point

FEBRUARY 13, 2013

HS: Here are the questions I’d ask: 1. So often, new MA customers have a pent-up demand for campaigns, so they immediately launch into a series of “one-off” programs and never take the time to ask the question: what is it exactly that we want marketing automation to do for us? Below is my contribution (see Page 71.).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Stop buying lists.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. My Itinerary for Marketo Summit 2017.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Rollworks

MARCH 27, 2019

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Rollworks

MARCH 27, 2019

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

by Maria Pergolino So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. What went wrong? Am I Utilizing My Keywords? Who Do I Really Want To Reach?

Demand Generation 48

Demand Generation Social Media Demand Generation 48

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? And why is it important to marketers? When it comes to leads, quality or quantity ?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Only B2B

JANUARY 18, 2018

Lead Generation vs. Demand Generation: Top 6 Strategies Which Work! We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Terminus

OCTOBER 12, 2021

Starting with the scale-up sized company, Muhammad’s go-to-market is spread among a couple teams: Marketing: Responsible for launch, demand generation, and brand. Audience questions & answers. In the following, we share three questions from the audience and the response from our guests: What was your favorite ABM campaign?

SMB 26

SMB Account Based Marketing ABM Sales Management 26

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Tailoring registration form questions based on what questions an individual prospect has already answered, and what else you need to know about him/her. Comments welcome.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Adobe Experience Cloud Blog

MAY 12, 2011

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). Indeed, this is exactly the structure we have at my company, Marketo. Technology Spurs Emergence of Demand Generation.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Enterprise Management 48

The Point

NOVEMBER 15, 2022

First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. How Should I Market to Purchased Lists? Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Demand generation/lead generation.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Leadspace

MARCH 26, 2018

According to The State of Account-Based Marketing , some 70% of B2B marketers interested in ABM are either still just “considering” it, or dithering at the “Early Stage” of ABM implementation (which hardly sounds like true ABM at all: “some basic management, targeting, and measurement at an account level.”).

Account Based Marketing 78

Account Based Marketing ABM Marketing AI Demand Generation 78

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Strategic-IC

JULY 1, 2020

Declan - Very excited, I think people have been asking us lots of questions through LinkedIn channels, and I think over the course of the next few weeks, we'll do our very best to answer them. So, what I wanted to start on today with you, really was, where do we re-begin as an Account-based marketing programme? Are they using Marketo?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing Profiling ABM 118

Adobe Experience Cloud Blog

JANUARY 25, 2009

Last October, Craig Rosenberg shared some insightful best practices in one of my first thought leadership interviews, titled Lead Generation Best Practices: Thought Leadership with The Funnelholic. I found the opportunity to answer his questions inspiring, and hope you'll find some insights from my answers as well.

Demand Generation 48

Demand Generation Top of Funnel Demand Trends 48