Jackie Walts

SEPTEMBER 27, 2019

Account Based Marketing (ABM), perhaps more than any other approach to marketing, is singularly and intensively focused on the perfect buyer, the “target” account. It stands to reason, then, that the highest priority of an ABM campaign is identifying and refining the best possible target-account list.

Demand Generation 54

Demand Generation Account Based Marketing Work Management ABM 54

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. Table of Contents 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. Table of Contents 1.

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Demand Generation Agencies Demand Generation Stats Demand 62

SmartBug Media

MARCH 13, 2020

Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. When getting started, there are three core areas you should focus on setting up: target named accounts, engagement campaigns, and results measurement.

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Account Based Marketing Marketo Ideal Customer Profiles Lead Ranking 90

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4

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Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Martech

NOVEMBER 5, 2021

According to Adobe Experience League , “Predictive Audiences (PA) utilizes AI and machine learning to enable you to target audiences more effectively and take proactive steps to reach your marketing goals.” Navigate to the Predictive Audiences page in the Admin area of Marketo Classic. Why does it matter? Sales Insight.

Marketo 102

Marketo Marketing AI Marketing Automation Services Privacy 102

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation.

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Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Hopefully, I can help you avoid this disaster by shining a light on the most common pitfalls that demand generation marketers may run into. Pre-Existing Biases.

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Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. One company that has made a concerted effort is newcomer Marketo. Marketo has a one-word elevator speech: simplicity. That’s not to say Marketo is a simple product.

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Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

The Point

JANUARY 6, 2014

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Improve campaign measurement.

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Demand Generation Agencies Demand Generation Demand Autoresponders 100

Metadata

JUNE 9, 2020

Adding a ton of tangible take-home value to decision-makers in your target accounts. This content asset checks all of the boxes for generating quality demand and pipeline. This new content is so good your only motivation is to share it with the world – more specifically, your target audience.

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Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

ANNUITAS

APRIL 8, 2014

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. Jenny shared some interesting workflow and data validation scenarios that were laser-focused on addressing the data relationship between records in CRM and Marketo. What has driven rise of Amazon?

Marketo 100

Marketo Demand Generation Buying Cycle Lead Scoring 100

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. This is a very important concept to understand in marketing, especially for demand generation. More is not more, and here are three reasons why you should be wary of focusing solely on volume in demand generation: 1. More leads?

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Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. Formal release was in May 2014.

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Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. I learned last week that this prospect recently became a customer. Love those days!

Demand Generation 48

Demand Generation Demand Generation Lead Ranking 48

Valasys

MARCH 14, 2019

It is for this reason that on March 12 th 2019, ON24 is going to partner with Marketo to help marketers deliver an end-to-end demand generation solution as they integrate with their webinar channel. ON24 has been a Marketo customer for the past 5 years and will now become a member of the Marketo Partner Advisory Board.

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Marketo Account Based Marketing Webcast Paid Search Agency 49

The ABM Agency

JANUARY 9, 2023

Contact targeting is a way to reach people who have already done business with your company, but haven’t yet bought from you in the last few months or are part of your target account list. This will help you target them again with relevant ads that can persuade them to engage with your organization. Introduction.

Contact Marketing 52

Contact Marketing Demand Generation Contacts Paid Search Agency 52

Leadspace

APRIL 26, 2017

What’s the difference between a winning demand generation strategy, and a mediocre one? Between generating enough leads to keep things going (and keep your own head above the water), and taking your marketing to the next level? Spend time developing your Ideal Customer Profile and understanding their buyer journey.

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Ideal Customer Profiles Marketo Marketing AI Top of Funnel 97

Customer Experience Matrix

MARCH 4, 2009

This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Multiple scores per lead.

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Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com.

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Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

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Marketo Work Management Marketing Automation Services Eloqua 120

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. What is this funnel I speak of?

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Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Adobe Experience Cloud Blog

JANUARY 27, 2009

You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet.

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Demand Generation Marketo Demand Generation 48

Martech

NOVEMBER 4, 2022

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. The data type can also be used to better target key accounts, something that all demand generation teams can appreciate.

Lead Scoring 107

Lead Scoring Lead Ranking Marketo Paid Search Agency 107

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . Keep reading for tactical integrated campaign ideas that generate seamless online-to-offline experiences. . Demand Generation.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

The ABM Agency

APRIL 21, 2023

Next, you’ll learn how to develop a target account list that aligns with your objectives. Research Existing Customers & Prospects C. Continuously Update Your Ideal Customer Profile Develop a Target Account List A. Identify High-Value Prospects B. Segment Your Target Account List D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

NuSpark Consulting

JANUARY 21, 2012

The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Maximizing Lead Generation: The Complete Guide for B2B Marketers. The definitive overview of lead generation strategies and tactics. Brian Carroll. Ardath Albee.

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Demand Generation Lead Generation Demand Generation 100

Martech

MARCH 16, 2022

It’s one more way we can engage with prospects; and personalize messaging. For example, you might upload your target account list and create a unique conversation with them versus all other visitors. This seems to be the exception versus the norm so I’m feeling obligated to give Marketo a pat on the back.

Lead Scoring 104

Lead Scoring Enterprise Management Work Management Peer-to-peer 104

Martech

FEBRUARY 8, 2024

Tracking prospect activity on our website. Lead generation was at an all-time high. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Worldwide demand, and limited supply. Lead capture forms. Lead scoring. Lead ranking.

Marketing AI 109

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 109

Leadspace

MAY 9, 2016

Accurate data is the key to successful B2B marketing and lead generation. When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. So why aren’t more people talking about B2B data at Marketo Marketing Nation?

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Marketo B2B Marketing Enterprise Management Planning 48

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. Below are some common bottlenecks that may arise during this stage.

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Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Televerde

JUNE 12, 2018

With so many ways to capture a prospects’ attention, lines can blur on what does and does not fit within GDPR regulations. However, it’s important to get the basics – starting with how to audit your prospect database to ensure compliance with the GDPR. GDPR is in full effect and so there is no time to waste.

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Eloqua Opt-out Guidelines Opt-in 59

Biznology

JULY 26, 2017

David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy. Our team can keep a short list of account names in our heads.

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Top of Funnel Account Based Marketing ABM Lead Ranking 164