Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. What is this funnel I speak of?

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The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads.

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 12 11 simple 8 10 10 10 12 8.5 9 Now what? 0 0 0 0 0.5

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Lead Scoring Lead Ranking Demand Generation Work Management 120

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Your prospects and customers don’t want to be targeted with disruptive and annoying advertisements. Here are four ways you can promote your content to increase engagement: 1. There’s just one problem….

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Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 9, 2010

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. Originally created to illustrate how Marketo achieved booming marketing results, this webinar soon became Marketo’s most popular resource.

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Demand Generation Demand Generation Lead Nurturing 48

Martech

FEBRUARY 8, 2024

Promotions were earned. Lead generation was at an all-time high. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. SALs (Sales Accepted Leads). Marketing/sales alignment was never better. Bonuses were claimed.

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Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

Walker Sands

FEBRUARY 8, 2022

That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022. The team also pushed Sendbird to consider various promotional angles based on customer pain points. Read the full case study here.

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CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Demand generation/lead generation.

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Adobe Experience Cloud Blog

JULY 17, 2019

It’s enabled them to collaborate with sales and incorporate an account strategy into all their existing marketing efforts. Additionally, it’s enabled both teams to gather accurate account insights and find their ideal customers to create the right target account list. Say you’re targeting a healthcare account.

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Adobe Experience Cloud Blog

JANUARY 11, 2013

To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

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Paid Content Promotion Banner Ads B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient.

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Thought Leadership Demand Generation Work Management Demand 48

Inbox Insight

AUGUST 12, 2019

Lead generation is an essential element of demand generation but if you think the work stops there, here’s some bad news…. Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost.

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Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

Adobe Experience Cloud Blog

MARCH 25, 2020

Nothing is more disheartening than spending time and advertising money promoting your webinar—only to have a handful of folks attend. Promote the reward visually in all invitation emails, reminder emails and the registration landing page. Webinar recordings can serve as an evergreen lead generation asset.

Webinar Metrics 174

Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

Martech

JULY 14, 2022

This trend shows that buyers are determined to do their due diligence before making purchase decisions, raising the importance of the personalized, targeted experiences enabled by ABM technologies. Consolidation of ABM and demand gen. Another notable development among ABM vendors is the move to consolidate ABM with demand generation.

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Account Based Marketing Enterprise Management Work Management Marketing Management 114

ANNUITAS

FEBRUARY 27, 2014

So let’s be clear on what a Demand Strategy is not…. A Demand Strategy does not start with a marketing technology solution. You cannot purchase Marketo or Pardot or any of the other multitude of solutions available and expect to suddenly see a tremendous increase in the volume or quality of leads.

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Demand Webinar Metrics Buyer Personas Marketing & Strategy 100

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

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Account Based Marketing Work Management Marketing Management ABM 52

PathFactory

JUNE 29, 2020

How to make it happen in PathFactory + Marketo. For me, the biggest advantage PathFactory provides is the ability to identify how long someone has spent on content and then action that data in marketing automation – in our case, Marketo. For example, person A read parts 1 and 2, they would get added to lists “01.

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Campaigns Marketo Sales Qualified Leads Lead Scoring 52

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Blogs to Study.

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Training Demand Demand Generation Agencies Demand Generation 59

Only B2B

AUGUST 22, 2017

Why Account Based Marketing is worthy of Iron Throne in marketing? According to a research conducted by Marketo and # flipmyfunnel : 82%. B2B marketers are planning to increase their budget for account based marketing next year along with investing in educationg their teams about it. This maximizes your reach. Are they aligned?

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Account Based Marketing ABM Top of Funnel B2B Sales 115

Adobe Experience Cloud Blog

MARCH 23, 2018

Moreover, when Deloitte asked which areas had the most impact on CMOs’ ability to generate revenue, one of the top solutions was targeting, personalization and predictive analytics (44%), which allow them to harness their data. Having a clear view of who, what, where, and how to target is gold for marketers today.

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Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Heinz Marketing

MARCH 27, 2023

We look at… it took 10 years or more to get everyone to understand demand generation and how to do that. And I have, one of our clients had a problem with Marketo talent. They had this revolving door of Marketo talent, and they could never keep Marketo people in the job. But you need stability in those roles.

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Demand Generation Agencies Work Management Budget Programs Paid Search Agency 76

Adobe Experience Cloud Blog

JULY 3, 2015

Like live events, virtual events are typically run by marketing program managers to help support demand generation within a specific market. You want to obtain sponsors and partners that find this event as important as you do and thus will actually help you promote it! Good question! But, I beg to differ! What does this mean?

Marketo 48

Marketo Demand Generation Thought Leadership Advertising Agencies 48

The Point

SEPTEMBER 24, 2012

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours?

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Promotion Product Tips Webinar Metrics 100

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! In my personal experience, lead gen forms work best with sponsored content when promoting assets, such as a downloadable eBook or guide. The benefit to the member?

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Lead Generation Linkedin Demand Generation Agencies Generation 53

Launch Marketing

FEBRUARY 2, 2018

In addition to implementing Marketo, Launch worked with them to roll out new branding updates across the US and EMEA when the company went through a major re-brand. One of the very first promotions on the new platform resulted in 350 registrants for their webinar, which well surpassed expectations. The Details.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

JULY 11, 2011

The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. But they shouldn’t let this distract them from the more fundamental task of growing the base market through promotion, education, and training.

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Adobe Experience Cloud Blog

MARCH 9, 2017

I can attest—unless the product we’re talking about is obsolete or the concepts we’re discussing are outdated, we offer our recorded webinars indefinitely at Vidyard, and we reap the lead generation benefits! Webinars take planning, and you promote the heck out of them to build your live audience.

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Lead Ranking Lead Scoring Sales Qualified Leads Webinar Metrics 130

The Point

MARCH 25, 2016

Don’t just list topics – instead, provide specific, concrete things that the reader will learn, discover, gain or take away from the event. Studies show that starting email promotions more than 7 days prior to an event increases the size of the audience by 36%. Marketo, Pardot) with your Webinar platform (e.g. Citrix, Webex.)

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Webinar Metrics SEM Marketo Marketing Automation Services 100

Adobe Experience Cloud Blog

JULY 21, 2017

While your BDR’s and Account Executives crank away at their work, your VA is prospecting new accounts to target. Not only that, your VA should be prospecting contact information for at least three of the decision makers in each of your target accounts. 5: Account-Based Content Marketer.

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A/B testing Work Management Marketing Management B2B Thought Leadership 134

thePoint

MARCH 16, 2021

Hubspot, Marketo, Eloqua), content development suite (e.g., Possible reduction of actual demand generation budget to cover those costs. For example, basic functions like sending out promotional emails or a newsletter are likely functions that require a low investment for a tool and training.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

Ambal's Amusings

MAY 5, 2010

" Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. But even today, leads that come from word of mouth, referrals, and other inbound sources convert to pipeline and revenue at a much higher rate than leads from traditional demand generation sources. Jon Miller. Over to you.

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Allocation Brand Identity Branding B2B Thought Leadership 100

Adobe Experience Cloud Blog

JULY 15, 2015

TAL: Call five times in two weeks to promote appropriate follow-up. Why Lead Lifecycles Should Be Modeled after Assembly Lines was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Party Time, Excellent! Otherwise, leads have a tendency to stagnate in various stages.

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Lead Ranking Sales Management Marketing Qualified Leads Sales Qualified Leads 48

Adobe Experience Cloud Blog

MARCH 3, 2017

At Marketo, our CEO announced our employee engagement program at our quarterly all-hands meeting, quickly followed by the roll out via email, and we continue to educate new hires about it on an ongoing basis. When I’m promoting social media content with our employee advocates, I try to post at least 2-3 new challenges every week.

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Budget Programs Social Media Effectiveness Media 48

Adobe Experience Cloud Blog

MARCH 25, 2015

Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Different initiatives also involve different goals.

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Relevance Linkedin Facebook Enterprise Management 48

Adobe Experience Cloud Blog

JULY 17, 2019

It’s enabled them to collaborate with sales and incorporate an account strategy into all their existing marketing efforts. Additionally, it’s enabled both teams to gather accurate account insights and find their ideal customers to create the right target account list. Say you’re targeting a healthcare account.

Account Based Marketing 51

Account Based Marketing Advertising Channels Marketing & Strategy Marketing Strategy 51

Adobe Experience Cloud Blog

APRIL 27, 2017

Bad data will sink you : With traditional demand generation, the cost of bad data is paid in the form of a sender score—something that by itself will not blow up your business. When you are working from a specific list of target accounts, bad data makes that pool much narrower.

Account Based Marketing 126

Account Based Marketing ABM Top of Funnel Content Marketing 126

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows.

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